"player" App Store Keywords Research Case | ASOTools
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"player" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “player” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “diretta gol”, “animal”, “mcdonals”, “work”, “karaca”, “acik öğretim”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “player” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword player from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mvplayer 68 26 250+ 150
mcplayer 68 25 250+ 158
mc player 68 17 250+ 112
bbc1 iplayer 63 27 244 152
iplayer bbc 63 27 244 143

The search volume of the core keyword player in Google App Store reached 50, its difficulty level reached 93, and the number of apps related to it reached 250+, among them, there are 191 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Music Player - MP3 Player mp3 65 88
2
VLC for Android players 61 55
3
MX Player mvplayer 68 26
4
Music Player music player 52 86
5
Music Player musicpleer 39 28
6
PLAYit - A New All-in-One Video Player playing 43 56
7
Video Player All Format video player 42 68
8
KMPlayer - All Video Player & Music Player km 41 36
9
Music Player - Audio Player cda 42 50
10
PlayerPro Music Player (Free) pro player 26 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yotupo 100 30 250+ 23
iutuber 100 30 249 180
spotyfyve 82 30 250+ 220
yutube free download 80 30 250+ 176
downloading youtube 80 30 250+ 175

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Video Tube - Video Downloader - Play Tube download tube 18 13
2
YouTube for Android TV youtube goooo 58 27
3
YouTube TV - Watch & Record Live TV you tuoby 100 30
4
MegaTube app para ver videos fuera de youtube sin internet ≤5 13
5
Video Player этуп гоу ≤5 12
6
Video Player All Format - Full HD Video Player video playlist 29 15
7
YouTube VR youtube vr 23 5
8
Video Player Perfect اللتيب 43 53
9
All Video Downloader youtub downloader.app 50 30
10
Free Music & Videos - Music Player for YouTube yutube free download 80 30

These five keywords: “yotupo”, “iutuber”, “spotyfyve”, “yutube free download”, “downloading youtube”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Video Tube - Video Downloader - Play Tube”, “YouTube for Android TV”, “YouTube TV - Watch & Record Live TV”, “MegaTube”, “Video Player”, “Video Player All Format - Full HD Video Player”, “YouTube VR”, “Video Player Perfect”, “All Video Downloader”, “Free Music & Videos - Music Player for YouTube”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “player”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “player