"신한은행" App Store Keywords Research Case | ASOTools
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"신한은행" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “신한은행” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “convertidor pdf”, “guy”, “félix”, “pse”, “viagra”, “verzion”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “신한은행” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 신한은행 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
신한 쏠 – 신한은행 스마트폰뱅킹 ≤5 25 248 218
신한은행 신협복지몰 ≤5 24 249 219
신한은행 mip 스마트 회원수첩 ≤5 22 248 212
신한은행 써니뱅크 ≤5 23 249 224
신한은행 - sol알리미 ≤5 23 248 229

The search volume of the core keyword 신한은행 in Google App Store reached 35, its difficulty level reached 40, and the number of apps related to it reached 249, among them, there are 205 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
신한 쏠(SOL) – 신한은행 스마트폰뱅킹 신한 쏠 – 신한은행 스마트폰뱅킹 ≤5 25
2
신한S뱅크 mini 신한s뱅크_mini ≤5 30
3
Shinhan SOL Global shinhan 19 32
4
SOL알리미 신한 쏠 알림 ≤5 25
5
신한페이판 ahli fan ≤5 30
6
신한은행 - 신한 스마트 국민주택채권 신한은행 sol알리미 ≤5 30
7
Shinhan Bank Indonesia Smail shinhan indonesia smail ≤5 30
8
신한저축은행 모바일대출 - 스마트금융 신한저축은행 스마트폰뱅킹 ≤5 30
9
쏠 비즈(SOL Biz) 신한기업뱅킹 신한s기업뱅크 ≤5 30
10
Shinhan Global S Bank-신한글로벌S뱅크 shinhan bank global banking ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
instagra 100 99 250+ 158
nstagram 100 95 250+ 166
instag 100 88 250+ 169
oogle 100 86 247 208
faceb 100 79 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram nstagram 100 95
2
Layout from Instagram: Collage layout 51 43
3
Threads from Instagram threads 48 25
4
Boomerang from Instagram boomerang 55 50
5
IGTV from Instagram - Watch IG Videos & Clips igtv 44 26
6
Repost for Instagram - Regrann regann 38 43
7
Video Downloader for Instagram video downloader for instagram 66 46
8
FollowMeter - Unfollowers Analytics for Instagram support instagram 31 17
9
Friendly IG john appleseed 38 30
10
FastSave for Instagram fasfast 68 63

These five keywords: “instagra”, “nstagram”, “instag”, “oogle”, “faceb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Layout from Instagram: Collage”, “Threads from Instagram”, “Boomerang from Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Repost for Instagram - Regrann”, “Video Downloader for Instagram”, “FollowMeter - Unfollowers Analytics for Instagram”, “Friendly IG”, “FastSave for Instagram”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “신한은행”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “신한은행