"play tennis" App Store Keywords Research Case | ASOTools
×

"play tennis" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “play tennis” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “power ranger”, “boa”, “kink”, “poto edit”, “berbahasa arab”, “vm player”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “play tennis” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword play tennis from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tennis play 21 8 250+ 61
mmplay tennis with music ≤5 30 250+ 189
play tennis adventure ≤5 30 249 238
match play tennis centers inc ≤5 30 249 223
air-tennis - play tennis with your phone ≤5 30 249 203

The search volume of the core keyword play tennis in Google App Store reached 33, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 56 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Play Tennis tennis play 21 8
2
Tennis Clash: 1v1 Free Online Sports Game tennis 58 73
3
Play Tennis app play tennis connect ≤5 30
4
Ultimate Tennis: 3D online sports game ultimate tennis 13 14
5
3D Tennis tennes 61 56
6
Tennis World Open 2020: Ultimate 3D Sports Games tannic 33 24
7
Flicks Tennis Free - Casual Ball Games 2020 fun tennis 7 10
8
World of Tennis: Roaring ’20s — online sports game roaring 20s 28 40
9
TOP SEED Tennis: Sports Management Simulation Game top seed ≤5 20
10
Table Tennis 3D tennis table ball 16 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
usopen 82 43 249 182
roland garris 70 48 250+ 202
roland garos 70 44 249 192
rolland garros 70 43 249 188
adidas 70 26 245 152

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
2020 U.S. Open Golf Championship usga open 82 49
2
2019 US Open Tennis Championships us open tennis championships 16 21
3
U.S. Open AR us open discover ≤5 30
4
U.S. Women's Open usga womens open 31 24
5
Watch US Open Golf Live Stream free u s open golf 61 30
6
U.S. Open Golf for Tablet u.s. open golf championship 12 23
7
MapCo Guide: US Open Tennis us open now ≤5 20
8
Burton US Open 2020 burton uso 2020 ≤5 30
9
US OPEN Winner / Quiz 2018 us open 13 31
10
US open 2020 Schedule us open tennis app ≤5 15

These five keywords: “usopen”, “roland garris”, “roland garos”, “rolland garros”, “adidas”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “2020 U.S. Open Golf Championship”, “2019 US Open Tennis Championships”, “U.S. Open AR”, “U.S. Women's Open”, “Watch US Open Golf Live Stream free”, “U.S. Open Golf for Tablet”, “MapCo Guide: US Open Tennis”, “Burton US Open 2020”, “US OPEN Winner / Quiz”, “US open 2020 Schedule”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “play tennis”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “play tennis