"play tennis" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “play tennis” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “power ranger”, “boa”, “kink”, “poto edit”, “berbahasa arab”, “vm player”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “play tennis” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword play tennis from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
tennis play | 21 | 8 | 250+ | 61 |
mmplay tennis with music | ≤5 | 30 | 250+ | 189 |
play tennis adventure | ≤5 | 30 | 249 | 238 |
match play tennis centers inc | ≤5 | 30 | 249 | 223 |
air-tennis - play tennis with your phone | ≤5 | 30 | 249 | 203 |
The search volume of the core keyword play tennis in Google App Store reached 33, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 56 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Play Tennis | tennis play | 21 | 8 | |
2 |
|
Tennis Clash: 1v1 Free Online Sports Game | tennis | 58 | 73 |
3 |
|
Play Tennis app | play tennis connect | ≤5 | 30 |
4 |
|
Ultimate Tennis: 3D online sports game | ultimate tennis | 13 | 14 |
5 |
|
3D Tennis | tennes | 61 | 56 |
6 |
|
Tennis World Open 2020: Ultimate 3D Sports Games | tannic | 33 | 24 |
7 |
|
Flicks Tennis Free - Casual Ball Games 2020 | fun tennis | 7 | 10 |
8 |
|
World of Tennis: Roaring ’20s — online sports game | roaring 20s | 28 | 40 |
9 |
|
TOP SEED Tennis: Sports Management Simulation Game | top seed | ≤5 | 20 |
10 |
|
Table Tennis 3D | tennis table ball | 16 | 14 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
usopen | 82 | 43 | 249 | 182 |
roland garris | 70 | 48 | 250+ | 202 |
roland garos | 70 | 44 | 249 | 192 |
rolland garros | 70 | 43 | 249 | 188 |
adidas | 70 | 26 | 245 | 152 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
2020 U.S. Open Golf Championship | usga open | 82 | 49 |
2 |
|
2019 US Open Tennis Championships | us open tennis championships | 16 | 21 |
3 |
|
U.S. Open AR | us open discover | ≤5 | 30 |
4 |
|
U.S. Women's Open | usga womens open | 31 | 24 |
5 |
|
Watch US Open Golf Live Stream free | u s open golf | 61 | 30 |
6 |
|
U.S. Open Golf for Tablet | u.s. open golf championship | 12 | 23 |
7 |
|
MapCo Guide: US Open Tennis | us open now | ≤5 | 20 |
8 |
|
Burton US Open 2020 | burton uso 2020 | ≤5 | 30 |
9 |
|
US OPEN Winner / Quiz | 2018 us open | 13 | 31 |
10 |
|
US open 2020 Schedule | us open tennis app | ≤5 | 15 |
These five keywords: “usopen”, “roland garris”, “roland garos”, “rolland garros”, “adidas”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “2020 U.S. Open Golf Championship”, “2019 US Open Tennis Championships”, “U.S. Open AR”, “U.S. Women's Open”, “Watch US Open Golf Live Stream free”, “U.S. Open Golf for Tablet”, “MapCo Guide: US Open Tennis”, “Burton US Open 2020”, “US OPEN Winner / Quiz”, “US open 2020 Schedule”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “play tennis”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: