"home appliance" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “home appliance” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “immoweb”, “lexa”, “enneagram”, “home design games”, “daylight”, “offenbach”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “home appliance” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword home appliance from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
home appliances rental app | ≤5 | 14 | 250+ | 143 |
vocabulary study game for home appliances | ≤5 | 30 | 250+ | 95 |
zagzoog for home appliances | ≤5 | 30 | 249 | 224 |
ar home appliance | ≤5 | 30 | 249 | 47 |
gree intelligent home appliances | ≤5 | 18 | 249 | 187 |
The search volume of the core keyword home appliance in Google App Store reached 36, its difficulty level reached 14, and the number of apps related to it reached 249, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | BOSS Home Appliances | home appliances shopping app | ≤5 | 6 | |
2 |
|
Home Hub - Home Appliances | home appliances app | ≤5 | 4 |
3 |
|
Home Services & Appliances | atoz appliance services | ≤5 | 30 |
4 |
|
Home Connect (America) | home connect | 29 | 15 |
5 |
|
Home Appliance Error Codes : All-in-one | appliance repair app | ≤5 | 4 |
6 |
|
SmartHQ | appliances | 43 | 18 |
7 |
|
Hire Home Appliance Repair Expert at Your Doorstep | hartmans appliance repair | ≤5 | 30 |
8 |
|
Nidaa Home Appliances | electronic home appliances app | ≤5 | 6 |
9 |
|
Home Appliances Online | home appliances shopping app philippines | ≤5 | 7 |
10 |
|
Furlenco - Rent Furniture & Appliances Online | rental appliances | 12 | 10 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
yahoos | 93 | 26 | 250+ | 129 |
ilea | 87 | 45 | 247 | 204 |
nearest restaurants | 87 | 19 | 250+ | 115 |
tim rok | 83 | 44 | 250+ | 199 |
mercadolivre | 83 | 41 | 248 | 191 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Yahoo: News, Sports, Finance & Celebrity Videos | yahoo video | 29 | 33 |
2 |
|
Yahoo Sports: Stream live NFL games & get scores | sport | 77 | 84 |
3 |
|
Yahoo Mail – Organized Email | yaho | 93 | 55 |
4 |
|
Yahoo Fantasy Sports: Football, Basketball & More | yahoo fanasty football | 67 | 25 |
5 |
|
Yahoo Finance: Real-Time Stocks & Investing News | yahoo finace | 73 | 18 |
6 |
|
Yahoo Search | yahoo search | 46 | 25 |
7 |
|
Yahoo - News, Mail, Sports | my yahoo | 34 | 26 |
8 |
|
Yahoo Mail Go - Organized Email | yahoo for ipad | ≤5 | 20 |
9 |
|
Yahoo OneSearch | onesearch | 20 | 30 |
10 |
|
NFL | nfl | 79 | 42 |
These five keywords: “yahoos”, “ilea”, “nearest restaurants”, “tim rok”, “mercadolivre”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo: News, Sports, Finance & Celebrity Videos”, “Yahoo Sports: Stream live NFL games & get scores”, “Yahoo Mail – Organized Email”, “Yahoo Fantasy Sports: Football, Basketball & More”, “Yahoo Finance: Real-Time Stocks & Investing News”, “Yahoo Search”, “Yahoo - News, Mail, Sports”, “Yahoo Mail Go - Organized Email”, “Yahoo OneSearch”, “NFL”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “home appliance”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: