"plants zombies" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “plants zombies” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kids cartoons”, “تحميل اليوتيوب”, “fenómeno”, “swagbuck”, “klimt”, “free slot”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “plants zombies” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword plants zombies from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
plants vs. zombies 56 25 249 145
plants vs zombies 51 23 249 149
zombies va plants 51 19 249 116
plants vs zombies 2 41 24 248 144
plants vs. zombies 3 40 24 248 151

The search volume of the core keyword plants zombies in Google App Store reached 37, its difficulty level reached 17, and the number of apps related to it reached 249, among them, there are 130 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Plants vs. Zombies FREE zombiedu 56 62
2
Plants vs. Zombies™ 2 Free zombies vs plans 51 19
3
Plants vs. Zombies™ Heroes plant vs zombie garden warfare 2 33 28
4
Plants vs. Zombies™ Watch Face guide for plants vs zombies ≤5 13
5
Learn to Draw Zombies Vs Plant stickers de plantas vs zombies para whatsapp ≤5 11
6
Mod Plant VS Zombie for Mcpe plants vs zombies garden warfare 2 minecraft ≤5 13
7
Plants Battle II threepeater vs 999 gargantuar zombies ≤5 20
8
Merge Plants: Zombie Defense save the plant ≤5 8
9
PvZ Amino for Plants vs. Zombies pvz amino en español ≤5 30
10
Plants vs Goblins 2 plants vs goblins 1 2 3 4 ≤5 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
games top 73 56 250+ 238
jymbo 66 55 250+ 226
the walkimg dead 63 30 250+ 148
the waliking dead 63 29 250+ 150
advengers endgame 60 10 250+ 97

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
GameStop game stip 73 41
2
Car Games Revival: Car Racing Games for Kids gam 45 100
3
Zombie Frontier 3: Sniper FPS zombies 54 45
4
Cover Fire: Offline Shooting Games shootting 51 28
5
Top Speed: Drag & Fast Racing mejore 38 51
6
Bike Race Free - Top Motorcycle Racing Games juegos grat 58 61
7
Modern Strike Online: Free PvP FPS shooting game online game 61 50
8
Ninja Dash Run - Epic Arcade Offline Games 2020 offline gamea 23 25
9
Kill Shot Bravo: Free 3D FPS Shooting Sniper Game gemes free 55 55
10
Commando Adventure Assassin: Free Games Offline game geratis 26 42

These five keywords: “games top”, “jymbo”, “the walkimg dead”, “the waliking dead”, “advengers endgame”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “GameStop”, “Car Games Revival: Car Racing Games for Kids”, “Zombie Frontier 3: Sniper FPS”, “Cover Fire: Offline Shooting Games”, “Top Speed: Drag & Fast Racing”, “Bike Race Free - Top Motorcycle Racing Games”, “Modern Strike Online: Free PvP FPS shooting game”, “Ninja Dash Run - Epic Arcade Offline Games 2020”, “Kill Shot Bravo: Free 3D FPS Shooting Sniper Game”, “Commando Adventure Assassin: Free Games Offline”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “plants zombies”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “plants zombies