"mean girl" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mean girl” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “indexed”, “kambi kathakal”, “spires”, “declaration of independence”, “cheeta”, “euro sport”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mean girl” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mean girl from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mean girls 42 21 250+ 160
mean girls trivia ≤5 4 250+ 66
mean girls senior year ≤5 19 250+ 203
mean girls sorority rush ≤5 28 250+ 241
episodes mean girls ≤5 25 250+ 238

The search volume of the core keyword mean girl in Google App Store reached 53, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 178 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mermaid Secrets3- Mean Girl VS Mermaid Princess mean girls 42 21
2
Gossip Girl 2 - Fighting Back gossip girl 1 2 3 4 5 6 ≤5 12
3
Episode - Choose Your Story stiry 58 36
4
Gossip Girl 4: My Bestie high school pretty girl party ≤5 30
5
Nerdy Girl 2! High School Life & Love Story Games juegos increíbles sin internet para niñas ≤5 24
6
Cheerleader's Revenge 3 - Breakup Girl Story Games break up games 8 12
7
Gossip Girl 3 - The New Prom Queen the gossip 8 17
8
High School Gangster Bully Fights Karate Girl Game overcoming bullying ≤5 30
9
Secret High School 10: Rescue Bella بازی گرگان گیر ≤5 25
10
Gossip Girl - High School Crush & Kissing Game gossip girl 44 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
golgil 100 70 249 246
xxxxxx 100 24 249 148
sex videos 100 14 250+ 127
yotoob 100 30 250+ 132
twiiit 93 73 249 247

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Teach Me Anatomy: 3D Human Body & Clinical Quizzes anatomical 24 3
2
Jack’d - Gay Chat & Dating jack 51 67
3
SKOUT - Meet, Chat, Go Live skout 52 35
4
DiskDigger photo recovery recovered 48 10
5
Akinator vuess 61 25
6
Wonolo wonolo 26 32
7
Hangouts hangouts 68 27
8
Flurv - Meet, Chat, Friend flur 23 36
9
GYM Fighting Games: Bodybuilder Trainer Fight PRO shannon lee 41 52
10
SuperVPN Free VPN Client vbn 40 41

These five keywords: “golgil”, “xxxxxx”, “sex videos”, “yotoob”, “twiiit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Teach Me Anatomy: 3D Human Body & Clinical Quizzes”, “Jack’d - Gay Chat & Dating”, “SKOUT - Meet, Chat, Go Live”, “DiskDigger photo recovery”, “Akinator”, “Wonolo”, “Hangouts”, “Flurv - Meet, Chat, Friend”, “GYM Fighting Games: Bodybuilder Trainer Fight PRO”, “SuperVPN Free VPN Client”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mean girl”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mean girl