"pizzaria" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pizzaria” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bat man”, “wishing”, “hitler's”, “discount card”, “myworkday”, “diccionarios”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pizzaria” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pizzaria from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pizzaria delivery 48 10 249 62
pizzarias delivery 48 8 250+ 60
calzone pizzaria 31 8 249 72
mamamia pizzaria 26 9 248 87
poppas pizzaria 24 12 249 105

The search volume of the core keyword pizzaria in Google App Store reached 57, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Good Pizza, Great Pizza pizza hoay 77 61
2
Pizzaiolo! pzzaa 77 30
3
FNaF 6: Pizzeria Simulator fnaf 6 34 15
4
Pizza Maker - My Pizza Shop its a good pizza ≤5 30
5
Masha and the Bear Pizzeria Game! Pizza Maker Game играем с машей ≤5 25
6
My Pizza Shop 2 - Italian Restaurant Manager Game pizza italiana 28 30
7
One Night Craft Pizzaria nascondino coi mostri lyon ≤5 26
8
Domino's Pizza USA domano 80 37
9
Pizza Craft: Chef Cooking Games for Girls & Boys restaurant craft chef design ≤5 18
10
Yummy Pizza, Cooking Game cooked pizza 16 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
resturant 87 35 250+ 179
domano 80 37 249 157
doninos 80 25 248 122
dominies 80 22 249 109
dimino s 80 14 247 75

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Restaurant Story™ restraunt 38 28
2
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
3
Cooking Fever food 69 86
4
Restaurant Renovation ristoranti 61 30
5
World Chef ???????????????? resteraunt 58 34
6
My Restaurant: Crazy Cooking Games & Home Design resturants 34 26
7
Animal Restaurant рестораны 41 27
8
Crazy Chef: Craze Fast Restaurant Cooking Games jogo de panela 41 39
9
Idle Restaurant Tycoon - Build a restaurant empire restaurant tycoon 9 17
10
Tasty Tycoon hothead burritos 24 35

These five keywords: “resturant”, “domano”, “doninos”, “dominies”, “dimino s”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Restaurant Story™”, “Cooking Madness - A Chef's Restaurant Games”, “Cooking Fever”, “Restaurant Renovation”, “World Chef ????????????????”, “My Restaurant: Crazy Cooking Games & Home Design”, “Animal Restaurant”, “Crazy Chef: Craze Fast Restaurant Cooking Games”, “Idle Restaurant Tycoon - Build a restaurant empire”, “Tasty Tycoon”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pizzaria”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pizzaria