"pixel art" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pixel art” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “europass”, “allegiant air”, “dentist”, “gmes”, “how to”, “blueberries”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pixel art” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pixel art from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pixel arts 34 8 250+ 71
minecraft pixel art 28 9 250+ 96
pixel art maker 28 9 250+ 73
pixel artmaker 24 30 250+ 21
pixel art anime 23 7 250+ 69

The search volume of the core keyword pixel art in Google App Store reached 55, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pixel Art: Color by Number pixeel 55 28
2
Pixel Studio - Pixel art editor, GIF animation sprites 46 17
3
Pixel Art - Color by the Block Number pixel art coloring for kids ≤5 5
4
Paint by Number - Pixel Art, Free Coloring Book bitcolor 22 8
5
No.Pix - Color by Number, Pixel Art Coloring Book рисунки 48 17
6
Pixel Art Book - Color by Number Free Games giochi da colorare con i quadretti ≤5 9
7
Pixilart - Create pixel art on the go & socialize pixil art 30 7
8
Draw Pixel Art pixel draw 14 6
9
Sandbox Pixel Coloring sandbox 49 58
10
8bit Painter 8bit 31 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
picsart 65 41 250+ 194
photo editor 63 86 250+ 215
no 63 83 250+ 160
j e s u s 61 3 250+ 44
ubicorn 60 7 250+ 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PicsArt Photo Editor: Pic, Video & Collage Maker pissart 56 43
2
PicsArt Color - Painting, Drawing & Sketch color 60 92
3
PicsArt Animator: GIF & Video animator 44 31
4
PicsArt Photo Editor: Free Pic, Collage Maker video collage mix lolo app ≤5 1
5
PixelArt: Color by Number, Sandbox Coloring Book pixelart by picsart ≤5 4
6
Picskit Photo Editor: Free Cutout, Collage, Filter picskit 56 46
7
PicsArt Photo Editor: Karo Edit & Collage Maker mainly picsart ≤5 15
8
PicsArt Photo Editor: Free Pic, Collage Maker pictstar ≤5 24
9
PicsArt Photo Editor 美易加 ≤5 30
10
Guide for PicsArt Photo Editor picsart tips and tricks ≤5 30

These five keywords: “picsart”, “photo editor”, “no”, “j e s u s”, “ubicorn”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PicsArt Photo Editor: Pic, Video & Collage Maker”, “PicsArt Color - Painting, Drawing & Sketch”, “PicsArt Animator: GIF & Video”, “PicsArt Photo Editor: Free Pic, Collage Maker”, “PixelArt: Color by Number, Sandbox Coloring Book”, “Picskit Photo Editor: Free Cutout, Collage, Filter”, “PicsArt Photo Editor: Karo Edit & Collage Maker”, “PicsArt Photo Editor: Free Pic, Collage Maker”, “PicsArt Photo Editor”, “Guide for PicsArt Photo Editor”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pixel art”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pixel art