"pirate ship" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pirate ship” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “massengar”, “butt workout”, “wilkinson”, “puppet”, “biel”, “kids clothes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pirate ship” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pirate ship from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pirate ships 33 11 250+ 99
pirate ship games 12 12 249 130
pirate ships fury battle king ≤5 30 250+ 129
pirate ship sea battle 3d ≤5 30 250+ 124
pirate ship name generator ≤5 30 250+ 79

The search volume of the core keyword pirate ship in Google App Store reached 48, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pirates Flag: Caribbean Action RPG thieves of the sea 51 26
2
Ships of Battle - Age of Pirates - Warship Battle pirates games 18 11
3
Caribbean Sea Outlaw Pirate Ship Battle 3D caribbean sea outlaw pirate ≤5 30
4
King of Sails: Ship Battle sails 51 7
5
The Pirate: Caribbean Hunt corsaire 55 56
6
The Pirate: Plague of the Dead barcos piratas 26 12
7
World Of Pirate Ships pirate ships 33 11
8
Pirate Battles pirate chest 6 13
9
Pirate Ship Caribbean Simulato pirate ship shipping ≤5 30
10
Pirate Ship Sim 3D - Royale Sea Battle pirate ship sim 3d ≤5 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tracking ups 75 19 250+ 114
titanics 68 14 250+ 103
usps 66 39 248 151
usps tracking 62 31 250+ 148
pirates of the caribean 58 16 249 111

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
UPS Mobile u.p.s 73 36
2
Package Tracking - USPS, DHL, UPS, FedEx, TNT packlink 43 40
3
Package Tracker - Fedex, USPS, UPS, Wish, DHL, TNT myhermes 39 30
4
USPS MOBILE® usps 66 39
5
ParcelTrack - Package Tracker for Fedex, UPS, USPS parcel track 42 16
6
ALL-IN-ONE PACKAGE TRACKING 17 track 55 32
7
Deliveries Package Tracker deliveries 49 36
8
UPS Access Point access point 41 15
9
UPS Tracker my ups 24 43
10
UPS Go upser 30 31

These five keywords: “tracking ups”, “titanics”, “usps”, “usps tracking”, “pirates of the caribean”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “UPS Mobile”, “Package Tracking - USPS, DHL, UPS, FedEx, TNT”, “Package Tracker - Fedex, USPS, UPS, Wish, DHL, TNT”, “USPS MOBILE®”, “ParcelTrack - Package Tracker for Fedex, UPS, USPS”, “ALL-IN-ONE PACKAGE TRACKING”, “Deliveries Package Tracker”, “UPS Access Point”, “UPS Tracker”, “UPS Go”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pirate ship”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pirate ship