"ukuleles" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ukuleles” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “yutupgo”, “parking”, “flickr”, “pelvis”, “cub”, “atms”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ukuleles” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ukuleles from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tuning ukuleles 43 8 249 81
ukuleles skaņotājs ≤5 11 249 133
ukuleles skanotajs ≤5 5 249 88
ukuleles derinimas ≤5 5 249 79
ukuleles akordai ≤5 3 249 68

The search volume of the core keyword ukuleles in Google App Store reached 56, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 63 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Real Ukulele Free - Tabs, Chords and Songs on Uke ukulele strumming 6 4
2
Ukulele Tuner ukulele 50 49
3
Ukulele Tabs & Chords ukuele 56 12
4
My Ukulele ukulele music instruments ≤5 7
5
Ukulele Tuner Pocket - Pitch Perfect Uke Tuner App tunerforukulele 43 20
6
Ukulele Tuner and Learn Ukeoke how to play the ukulele 21 7
7
Master Ukulele Tuner concert ukulele tuner app ≤5 16
8
Kala Ukulele Tuner and Songbook App kala 33 42
9
Ukulele Tuner Free the ukelele tuner 18 6
10
OKMusician 🎸Ukulele & guitar lessons songs tabs🎼 yoopu ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
utune 67 45 249 211
tune 66 75 247 93
ituners 66 43 248 194
tunes 66 43 248 85
¡tunes 66 12 248 74

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Utune utunes ≤5 24
2
YouTube youtubetm 100 70
3
YoungTunes - Free Music & Videos youngtunes 20 36
4
YouTube TV - Watch & Record Live TV you tuoby 100 30
5
TuneIn Radio: Live News, Sports & Music Stations tune in radio 45 13
6
Apple Music apple 82 68
7
iSyncr: iTunes to Android itunes 67 33
8
TouchTunes tunes 66 43
9
Tunes : Set Caller Tune Free caller tune app 14 7
10
YouTube TV - Watch & Record Live TV yo utibe 100 30

These five keywords: “utune”, “tune”, “ituners”, “tunes”, “¡tunes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Utune”, “YouTube”, “YoungTunes - Free Music & Videos”, “YouTube TV - Watch & Record Live TV”, “TuneIn Radio: Live News, Sports & Music Stations”, “Apple Music”, “iSyncr: iTunes to Android”, “TouchTunes”, “Tunes : Set Caller Tune Free”, “YouTube TV - Watch & Record Live TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ukuleles”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ukuleles