"pinballs" App Store Keywords Research Case | ASOTools
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"pinballs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pinballs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “thirteen”, “ezgif”, “brand new”, “compare mobile”, “unc”, “cyber ghost vpn”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pinballs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pinballs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
age of pinballs ≤5 32 250+ 234
spinballs poi ≤5 30 250+ 237
spinballs llc ≤5 30 249 232
happy pinballs ≤5 26 250+ 226
free pinballs ≤5 3 250+ 23

The search volume of the core keyword pinballs in Google App Store reached 38, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 22 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Space Pinball: Classic game arcaded 46 18
2
Pinball Deluxe: Reloaded pinball machine 31 5
3
Pinball Flipper Classic 12 in 1: Arcade Breakout pin ball retro ≤5 8
4
Pinball Pro game pinball 18 17
5
Pinball Arcade gottlieb 19 25
6
Zen Pinball zen pinball 8 21
7
Williams™ Pinball williams 38 38
8
Bethesda® Pinball bethesda 46 42
9
Pinball Go! pinball go ≤5 12
10
3D Pinball penguin pinball ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bathesda 56 52 250+ 234
stern 53 38 250+ 185
alien 52 70 250+ 68
bricked 51 16 250+ 94
hockey 48 68 249 51

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Elder Scrolls: Blades skyrim 47 34
2
Fallout Shelter dweller 45 48
3
Bethesda® Pinball bethesda 46 42
4
The Elder Scrolls: Legends elder scrolls legends 18 25
5
Angry Birds 2 angry birds 59 32
6
RAID: Shadow Legends r.a.i.d 66 30
7
Last Day on Earth: Survival last day on earth 42 35
8
Asphalt 9: Legends - 2019's Action Car Racing Game alpshat 60 38
9
Yu-Gi-Oh! Duel Links links 61 57
10
Fallout C.H.A.T. fallout ball ≤5 30

These five keywords: “bathesda”, “stern”, “alien”, “bricked”, “hockey”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Elder Scrolls: Blades”, “Fallout Shelter”, “Bethesda® Pinball”, “The Elder Scrolls: Legends”, “Angry Birds 2”, “RAID: Shadow Legends”, “Last Day on Earth: Survival”, “Asphalt 9: Legends - 2019's Action Car Racing Game”, “Yu-Gi-Oh! Duel Links”, “Fallout C.H.A.T.”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pinballs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pinballs