"pilate" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pilate” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nearpod”, “shazam”, “watcher”, “العاب،بنات”, “bts”, “download google chrome”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pilate” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pilate from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pilates 47 63 250+ 9
pilates reformer 39 30 250+ 10
club pilates 36 27 250+ 142
pilates anytime 23 30 250+ 172
pilates for beginner 18 3 250+ 42

The search volume of the core keyword pilate in Google App Store reached 55, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 11 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pilate for Beginners pilates for beginners 12 4
2
Pilates workout routine-Fitness exercises at home pilates workout 16 7
3
5 Minute Pilates 5 minute pilates workouts ≤5 30
4
Pilates Exercises-Pilates at Home pilates 47 63
5
Pilates - home fitness pilates - home fitness ≤5 30
6
Pilates my pilates guru lite ≤5 30
7
Pilates Anytime - Pilates Workouts pilates anytime 23 30
8
Pilates - Lumowell pilates lumowell ≤5 14
9
Pilates exercises & workout routine-Pilates Time ultimate pilates plano ≤5 30
10
30 Day Pilates Challenge ultimate pilates - beginners ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
planet fittness 66 18 249 119
pelaton 61 44 250+ 214
pirates of the caribean 58 16 249 111
pirates of the carribean 58 16 249 109
the games i downloaded 58 30 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Planet Fitness planet fitness 66 25
2
Planet Fitness Virtual Trainer plante fitness 66 20
3
GoFit: Free Fitness Home Based Workout App fitbod 26 46
4
FitOn - Free Fitness Workouts & Personalized Plans fiton 37 19
5
Planet Fitness Australia planet fitness australia ≤5 30
6
Calorie Counter - MyFitnessPal my fitness pal 58 20
7
Map My Fitness Workout Trainer map my 36 27
8
Pro Gym Workout (Gym Workouts & Fitness) simeon panda 31 30
9
mywellness mywellness 32 3
10
PF Panama planet fitness app usa ≤5 30

These five keywords: “planet fittness”, “pelaton”, “pirates of the caribean”, “pirates of the carribean”, “the games i downloaded”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Planet Fitness”, “Planet Fitness Virtual Trainer”, “GoFit: Free Fitness Home Based Workout App”, “FitOn - Free Fitness Workouts & Personalized Plans”, “Planet Fitness Australia”, “Calorie Counter - MyFitnessPal”, “Map My Fitness Workout Trainer”, “Pro Gym Workout (Gym Workouts & Fitness)”, “mywellness”, “PF Panama”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pilate”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pilate