"indian railway" App Store Keywords Research Case | ASOTools
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"indian railway" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “indian railway” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dave”, “evaluna”, “clearing cache”, “music for free downloader”, “dumbo”, “shih tzu”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “indian railway” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword indian railway from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
indian railways 35 12 250+ 66
indian railway reservation 19 8 249 71
indian railway time table 18 7 250+ 79
indian railway time table 2020 7 5 250+ 77
indian railway driver train simulator 3d ≤5 30 250+ 139

The search volume of the core keyword indian railway in Google App Store reached 35, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Indian Railway & IRCTC Info app indian rail 55 33
2
IRCTC Train Booking, PNR Status, Running Status pnr status 63 33
3
Indian Railway Train Status : Where is my Train indian train 26 20
4
Live Train & Indian Rail Status - Locate My Train train platform 11 9
5
Indian Railways Information, PNR & Running Status etrain 48 36
6
IRCTC Rail Connect irctc 48 31
7
IRCTC Train Booking, PNR, Live Status - RailYatri railyatri 19 18
8
ConfirmTkt (Confirm Ticket) - IRCTC Train Booking online booking ticket train 33 30
9
Indian Railway Timetable indian railway time table 18 7
10
Indian Rail Train Info indian rail hindi ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
thetimesofindia 73 31 250+ 148
pnr status 63 33 250+ 57
p n r status 63 9 250+ 56
make my trip 61 24 250+ 151
traine 58 58 249 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
News by The Times of India Newspaper - Latest News toi 58 36
2
India News, Latest News App, Live News Headlines indian top news 19 14
3
India News, Headlines & epaper - Indian Express indian news 41 17
4
English Newspapers - India indian newspaper app in english ≤5 7
5
Mumbai Mirror - Mumbai News mumbai news 46 14
6
The Economic Times: Sensex, Market & Business News et 55 65
7
Latest News, Headlines, HT Epaper -Hindustan Times hindustan times 37 15
8
All English Newspapers India indian english newspapers 12 30
9
Times City - Local News Alerts gurgaon mail -hindi news india ≤5 30
10
NDTV News - India ndtv 48 25

These five keywords: “thetimesofindia”, “pnr status”, “p n r status”, “make my trip”, “traine”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “News by The Times of India Newspaper - Latest News”, “India News, Latest News App, Live News Headlines”, “India News, Headlines & epaper - Indian Express”, “English Newspapers - India”, “Mumbai Mirror - Mumbai News”, “The Economic Times: Sensex, Market & Business News”, “Latest News, Headlines, HT Epaper -Hindustan Times”, “All English Newspapers India”, “Times City - Local News Alerts”, “NDTV News - India”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “indian railway”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “indian railway