"pik" App Store Keywords Research Case | ASOTools
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"pik" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pik” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “video downloading”, “kinos”, “history”, “henm”, “الضمان الاجتماعي”, “english to german translation”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pik” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pik from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
deepika padukone 66 23 250+ 71
yapikredi 60 49 249 227
pikachu 53 15 250+ 127
pikemon 50 24 250+ 161
pik.ba 48 7 250+ 75

The search volume of the core keyword pik in Google App Store reached 55, its difficulty level reached 46, and the number of apps related to it reached 248, among them, there are 196 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PicsArt Photo Editor: Pic, Video & Collage Maker picsart 65 41
2
PikMyKid pikmykid 31 48
3
PicShot Photo Editor: Collage Maker, Photo Filters cool photo 70 32
4
Coffee Pik pik coffee app ≤5 30
5
PickU: Photo Cut Out Editor & Background Editor pickl 51 50
6
Polskie Radio PiK pik.ba 48 7
7
PIK Avenue Tenant Support avenues 31 14
8
PicHero Photo Editor: Photo Collage Maker, Drip ediciones de fotos 46 30
9
ПИК группа компаний пик 11 34
10
PicsApp Photo Editor: Photo Collage, Photo Filters edits for pictures 35 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
instugrame 100 30 249 234
nèlix 93 68 248 242
amazon 93 61 250+ 69
nefixe 93 26 250+ 153
nexfli x 93 30 250+ 135

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Insta Story Art - Instagram stories maker storyluxe 19 18
2
Sudoku whusaap 90 41
3
DEVAR - Augmented Reality App devar 24 24
4
Collage Maker - Photo Editor & Photo Collage collage 58 91
5
FBReader: Favorite Book Reader fbreader 16 33
6
Brilliant brilliantly 43 13
7
Fonts - Emojis & Fonts Keyboard fonts 68 75
8
Preview - Plan your Instagram preview 41 49
9
MovieStarPlanet 2 moviestarplanet 2 29 42
10
Face Live Camera: Photo Filters, Emojis, Stickers camera games 27 33

These five keywords: “instugrame”, “nèlix”, “amazon”, “nefixe”, “nexfli x”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Insta Story Art - Instagram stories maker”, “Sudoku”, “DEVAR - Augmented Reality App”, “Collage Maker - Photo Editor & Photo Collage”, “FBReader: Favorite Book Reader”, “Brilliant”, “Fonts - Emojis & Fonts Keyboard”, “Preview - Plan your Instagram”, “MovieStarPlanet 2”, “Face Live Camera: Photo Filters, Emojis, Stickers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pik”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pik