"meditations" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “meditations” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “x plane”, “ faa”, “thermomix”, “alibaba”, “hd cinema”, “san lorenzo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “meditations” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword meditations from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sleep meditations 36 9 250+ 81
guided meditations 34 7 250+ 85
meditations guided 34 5 250+ 80
meditations marcus aurelius 29 41 249 206
mindfulness meditations 22 8 250+ 100

The search volume of the core keyword meditations in Google App Store reached 36, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 95 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Let's Meditate: Meditate, Relax & Sleep meditation 55 65
2
Serenity: Guided Meditation & Mindfulness mediations 46 14
3
Insight Timer - Meditation, Sleep, Music insight 46 61
4
Headspace: Meditation & Sleep mindfl 50 53
5
Calm - Meditate, Sleep, Relax calm 54 51
6
MyLife Meditation by Stop. Breathe. Think meditator 53 9
7
stoic. mental health training. stoic 41 44
8
Moonly meditation: calm music, relax breath, sleep meditação 36 9
9
FREE Guided Meditation: Sleep & Mindfulness app imagery meditation 14 5
10
Relax & Sleep Well: Hypnosis and Meditation hypnotherapy 27 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
om 68 72 250+ 29
gappier 58 62 250+ 249
happiest 58 16 250+ 96
natures 58 5 150 72
koalas 56 10 249 68

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Om Nom: Run annum 28 43
2
Om Chants Meditation HD chants 33 40
3
Om Meditation All-in-One! om mantra 19 3
4
Om Nom: Merge sa mnom 11 34
5
OM Mantra Chanting om mantra chanting ≤5 30
6
Cut the Rope FULL FREE dulce 43 25
7
Om Mantra Chanting: Meditation om om om 7 2
8
Guru Om stageplot guru ≤5 30
9
Om chanting: Healing, Meditation Music chanting 21 15
10
Om Meditation transcendental meditation mantra 12 11

These five keywords: “om”, “gappier”, “happiest”, “natures”, “koalas”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Om Nom: Run”, “Om Chants Meditation HD”, “Om Meditation All-in-One!”, “Om Nom: Merge”, “OM Mantra Chanting”, “Cut the Rope FULL FREE”, “Om Mantra Chanting: Meditation”, “Guru Om”, “Om chanting: Healing, Meditation Music”, “Om Meditation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “meditations”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “meditations