"parks and recreation" App Store Keywords Research Case | ASOTools
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"parks and recreation" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “parks and recreation” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ppt”, “bmr”, “night light”, “channel”, “interjet”, “helena”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “parks and recreation” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword parks and recreation from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jacksonville ar parks and recreation department ≤5 30 249 225
bartlett parks and recreation ≤5 30 249 58
lomita parks and recreation ≤5 30 249 53
parks and recreation ringtone ≤5 6 250+ 99
parks and recreation stickers ≤5 30 250+ 54

The search volume of the core keyword parks and recreation in Google App Store reached 46, its difficulty level reached 15, and the number of apps related to it reached 249, among them, there are 71 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sounds of Pawnee leslie knope 29 43
2
Ron Swanson Soundboard ron swanson 38 45
3
Recreation.gov - Travel & Camp recreation 33 30
4
Charlottesville Parks and Rec city of charlottesville ≤5 30
5
Marana Parks & Recreation arkadelphia parks & recreation ≤5 30
6
Comedy Central comedy 44 60
7
Parker Parks & Rec cary parks & rec sightings ≤5 30
8
Ocean County NJ Parks and Recreation jackson county parks and rec ≤5 30
9
Rockdale Parks & Rec rockdale parks & rec ≤5 30
10
Whitestown Parks & Rec cary parks & rec sightings ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 71 249 244
youtuoob 100 68 249 238
yutuob 100 40 249 186
yotob 100 35 249 177
you tube.com 100 34 250+ 205

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font kyoboard 60 22
2
Agar.io agar.io 61 12
3
WEBTOON weebtoone 65 39
4
Reddit reddit 77 59
5
Hulu: Stream TV shows & watch the latest movies hulu 75 34
6
Minecraft minecraft 80 95
7
Epic: Kids' Books & Educational Reading Library epic 65 79
8
DocuSign - Upload & Sign Docs docu sign 58 23
9
Epic Race 3D american ninja warrior 31 16
10
AncestryDNA - Genetic Testing ancestry dna 46 23

These five keywords: “ficpok”, “youtuoob”, “yutuob”, “yotob”, “you tube.com”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “Agar.io”, “WEBTOON”, “Reddit”, “Hulu: Stream TV shows & watch the latest movies”, “Minecraft”, “Epic: Kids' Books & Educational Reading Library”, “DocuSign - Upload & Sign Docs”, “Epic Race 3D”, “AncestryDNA - Genetic Testing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “parks and recreation”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “parks and recreation