"panama" App Store Keywords Research Case | ASOTools
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"panama" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “panama” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gymshark”, “cozumel”, “pinturillo”, “gamer games”, “editor picture”, “tandarts”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “panama” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword panama from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
encuentra 24 panama 39 39 249 202
panama city 38 26 250+ 116
prensa panama 36 30 250+ 212
vale digital panama 36 30 249 204
banesco panama 32 46 250+ 235

The search volume of the core keyword panama in Google App Store reached 33, its difficulty level reached 38, and the number of apps related to it reached 249, among them, there are 15 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Radio Panama - Free online AM and FM radio panama radio ≤5 6
2
Panama Flag Wallpapers panamanian flag ≤5 24
3
Panamanian Newspapers panamanian newspapers ≤5 30
4
Panama Travel & Explore, Offline Country Guide panama city panama 19 30
5
Panama Tv y Radio radios y tv de panama ≤5 11
6
Radio Panama - Radio Panamá FM + Internet Radio FM panamá radio ≤5 3
7
History of Panama panama con ≤5 30
8
???????? Panamanian Stickers WAStickerApps Panama panama apps ≤5 1
9
Panama Flag Wallpaper panamanian flag ≤5 24
10
T.V. Panama panamá tv ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
banesconline 66 52 249 231
cómputo trabajo 65 25 250+ 128
mercadeo pago 65 24 248 156
papa johns 62 23 248 168
banesco 56 50 249 216

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bank of Clarke County bank of clarke county 16 41
2
Estados de Cuenta Digital BOD experiencias bod ≤5 13
3
Banesco RD banesco rd ≤5 30
4
Bank of America Mobile Banking bank of anerica 77 18
5
Parchisi STAR Online leura mer 77 61
6
Verizon Call Filter verizon call filter 23 18
7
Designer City: Empire Edition city states 18 16
8
Speedtest by Ookla speeddtest 90 32
9
Thrill Rush Theme Park shelved 51 35
10
Mercantil Móvil Personas mercantil 48 48

These five keywords: “banesconline”, “cómputo trabajo”, “mercadeo pago”, “papa johns”, “banesco”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bank of Clarke County”, “Estados de Cuenta Digital BOD”, “Banesco RD”, “Bank of America Mobile Banking”, “Parchisi STAR Online”, “Verizon Call Filter”, “Designer City: Empire Edition”, “Speedtest by Ookla”, “Thrill Rush Theme Park”, “Mercantil Móvil Personas”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “panama”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “panama