"oxford" App Store Keywords Research Case | ASOTools
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"oxford" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “oxford” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fabric”, “ratp”, “sstop”, “la liga”, “picanha”, “whach”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “oxford” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword oxford from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
oxford dictionary 45 14 250+ 117
english dictionary oxford 41 8 250+ 114
oxford english dictionaries 41 7 250+ 98
oxford english dictionary 37 6 250+ 98
oxford learner's bookshelf 36 44 249 216

The search volume of the core keyword oxford in Google App Store reached 44, its difficulty level reached 54, and the number of apps related to it reached 249, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Oxford Dictionary of English : Free dictoinary 75 18
2
Oxford Advanced Learner's Dictionary 10th edition oxford advanced learner’s dictionary 34 7
3
Oxford Learner's Bookshelf oxford learner's bookshelf 36 44
4
Oxford English Listening ispeaker 8 29
5
Oxford Learner’s Quick Grammar oxford quick reference grammar ≤5 30
6
Oxford English Vocab Trainer english vocabulary trainer ≤5 6
7
Oxford Dictionary of English & Thesaurus oxford thesaurus dictionary offline english ≤5 3
8
U-Dictionary: Oxford Dictionary Free Now Translate u 65 76
9
New Oxford American Dictionary oxford american dictionary ≤5 4
10
Oxford Reading Club treetops school ≤5 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
terjemah 80 45 250+ 117
terjemahan 80 43 250+ 97
diction 75 57 250+ 175
dicsonaray 75 41 250+ 223
dictoinary 75 18 250+ 168

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Translate gooletranslet 100 35
2
English to Spanish Translator app - Free translation 100 30
3
Kamus Bin Mahfud : Arab - Indonesia mufrodat harian ≤5 7
4
Translate All Language - Voice Text Translator tranlatetor 100 30
5
U-Dictionary: Oxford Dictionary Free Now Translate u 65 76
6
Free Language Translator App - Voice Translate Pro traducir ahora 8 10
7
Microsoft Translator bing translator 38 15
8
All Languages Translator - Free Voice Translation language translator 46 44
9
Language Translator, Free Translation Voice & Text free translate app 9 9
10
English Spanish Translator & Offline Dictionary septiembre en ingles 33 27

These five keywords: “terjemah”, “terjemahan”, “diction”, “dicsonaray”, “dictoinary”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Translate”, “English to Spanish Translator app - Free”, “Kamus Bin Mahfud : Arab - Indonesia”, “Translate All Language - Voice Text Translator”, “U-Dictionary: Oxford Dictionary Free Now Translate”, “Free Language Translator App - Voice Translate Pro”, “Microsoft Translator”, “All Languages Translator - Free Voice Translation”, “Language Translator, Free Translation Voice & Text”, “English Spanish Translator & Offline Dictionary”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “oxford”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “oxford