"art museums" App Store Keywords Research Case | ASOTools
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"art museums" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “art museums” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “walking dead”, “rocky mountain national park”, “world jurassic”, “diagnosticar”, “sareit”, “most expensive car”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “art museums” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword art museums from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
art museums nyc 7 5 250+ 56
harvard art museums ≤5 30 248 186
art museums guide ≤5 2 249 28
carnegie museums of art and natural history ≤5 30 250+ 27
museitalia - museums, art and culture in italy ≤5 30 248 98

The search volume of the core keyword art museums in Google App Store reached 34, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Arts & Culture cultural 60 37
2
Exhibbit 3d virtual art gallery exhibition 39 30
3
Art Museum -The Arts & Culture art museum free ≤5 2
4
Art Legacy Live tableaux art 6 8
5
ArtRabbit - Your guide to art exhibitions & events exhibitions 39 7
6
Guess The Artist app arts 13 12
7
Asian Art Museum SF seattle art museum 21 31
8
Art Inc. - Trendy Business Clicker 博物馆 28 7
9
The San Diego Museum of Art sdma ≤5 30
10
ErgsArt - Arts Daily Culture, discover Art museum parcours des arts ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dagiti 68 62 250+ 245
drawin 66 39 250+ 127
draws 66 26 250+ 134
draeing 66 25 250+ 182
elisabeth shue 63 62 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dafiti - Promoção de roupas, sapatos, home e decor dafiti 49 43
2
Banna-Tiran Radio Internet banna 26 27
3
ColorNote Notepad Notes note 52 81
4
Concepts - Sketch, Design, Illustrate concepts 44 47
5
Tie Dye t-shirts 60 6
6
Flipp - Weekly Shopping flip 51 71
7
Tricae - Loja Online de Roupas e Calçados Infantis carinhoso roupas ≤5 12
8
Netshoes: Loja de Compras Online de Natal netshoes 45 33
9
Houseparty hoise 63 34
10
Spades Royale -Best Social Card Game spared 34 44

These five keywords: “dagiti”, “drawin”, “draws”, “draeing”, “elisabeth shue”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dafiti - Promoção de roupas, sapatos, home e decor”, “Banna-Tiran Radio Internet”, “ColorNote Notepad Notes”, “Concepts - Sketch, Design, Illustrate”, “Tie Dye”, “Flipp - Weekly Shopping”, “Tricae - Loja Online de Roupas e Calçados Infantis”, “Netshoes: Loja de Compras Online de Natal”, “Houseparty”, “Spades Royale -Best Social Card Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “art museums”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “art museums