"overwatch 2" App Store Keywords Research Case | ASOTools
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"overwatch 2" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “overwatch 2” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “upstox pro”, “muerte”, “in 'n' out”, “mp3 music juice downloader”, “mauritius”, “du bao thoi tiet”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “overwatch 2” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword overwatch 2 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
overwatch 2 mobile game ≤5 23 250+ 222
overwatch 2 game play ≤5 23 250+ 216
overwatch vs tf2 episode 2 sfm ≤5 12 250+ 185
game overwatch 2 ≤5 30 250+ 218
overwatch 2 game offline ≤5 30 250+ 232

The search volume of the core keyword overwatch 2 in Google App Store reached 43, its difficulty level reached 45, and the number of apps related to it reached 250+, among them, there are 229 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shadowgun War Games - Online PvP FPS war games 53 44
2
Overwatch League overwacht 56 33
3
Space Armor 2 space3 ≤5 23
4
OW Helper - stats for Overwatch overwatch hanzo game ≤5 24
5
Hero Hunters heros 35 22
6
SHADOWGUN LEGENDS - FPS and PvP Multiplayer games aplex legends 56 28
7
OverStats - Overwatch Stats overwatch stats 19 37
8
Heroes of Warland - Party shooter with hero RPG! heros of warland ≤5 19
9
Implosion - Never Lose Hope implosion 34 37
10
Standoff 2 stand 46 56

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
whatsapp website 100 17 250+ 122
fobuk 100 30 249 244
wappssap 90 71 249 245
vatsapa 90 66 249 242
wasappt 90 65 250+ 239

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger wappssap 90 71
2
Whatscan for Whatsapp Web whasupp web 100 30
3
Whats Web what whatsapp web 21 10
4
WhatsApp Business busines 60 68
5
Whats Web For Whatsapp Web Scan : Status Saver what s app scanner app ≤5 9
6
Messenger for WhatsApp Web messenger for whatsapp app 48 11
7
Whats Web Scan for Whatsapp Whatscan QR Code 2019 whatsapp scanner web 45 12
8
Whats Web wssup web 100 21
9
Whats Web wa web 78 30
10
Whats Web Scan whatsapp web scan 45 14

These five keywords: “whatsapp website”, “fobuk”, “wappssap”, “vatsapa”, “wasappt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “Whatscan for Whatsapp Web”, “Whats Web”, “WhatsApp Business”, “Whats Web For Whatsapp Web Scan : Status Saver”, “Messenger for WhatsApp Web”, “Whats Web Scan for Whatsapp Whatscan QR Code 2019”, “Whats Web”, “Whats Web”, “Whats Web Scan”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “overwatch 2”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “overwatch 2