"overstock" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “overstock” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “instagrams”, “apprenticeship”, “gold rate”, “delhi”, “tapas”, “ox”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “overstock” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword overstock from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
overstock.com 41 1 98 12
overstock com 39 39 249 193
overstockart.com oil paintings ≤5 30 250+ 76
savplus overstock ≤5 30 249 216
overstock fabrics ≤5 30 249 190

The search volume of the core keyword overstock in Google App Store reached 58, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 190 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Get Free Shipping on EVERYTHING!* everythings 45 34
2
Overstock - Furniture & Decor over stock 41 49
3
Coupons for Overstock promo codes by Couponat overstock com 39 39
4
Overstock overstock app for android ≤5 30
5
Wayfair - Shop All Things Home wayfair 70 39
6
HomeGoods homegoods 55 40
7
Clearance.ae clearance 28 24
8
Goodwill Mobile App goodwill 54 42
9
Etsy: Buy Custom, Handmade, and Unique Goods etcy 78 50
10
USA Online Shopping- All in one App brandsmart usa 27 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weathered 100 28 250+ 165
amaxon 100 28 247 122
faço book 100 25 250+ 175
amazom 100 23 246 107
lyoutup 100 30 250+ 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather bedar 9 34
2
Live Weather Forecast: Accurate Weather weathre forecast meteorology ≤5 11
3
Weather Live live weather 38 34
4
Daily Weather Home - Weather Widget and Launcher ياسلام 7 33
5
Weather Forecast - Live Weather & Radar & Widgets weather update live 11 13
6
Weather Wow kter wow ≤5 30
7
Weather वेअथेर 43 22
8
3D EARTH - accurate weather forecast & rain radar 3d earth 19 10
9
Weather forecast wheather 100 33
10
Live Weather Forecast App wealthier 39 33

These five keywords: “weathered”, “amaxon”, “faço book”, “amazom”, “lyoutup”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather”, “Live Weather Forecast: Accurate Weather”, “Weather Live”, “Daily Weather Home - Weather Widget and Launcher”, “Weather Forecast - Live Weather & Radar & Widgets”, “Weather Wow”, “Weather”, “3D EARTH - accurate weather forecast & rain radar”, “Weather forecast”, “Live Weather Forecast App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “overstock”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “overstock