"organisation" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “organisation” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “thor ragnarok”, “mobiles”, “24h”, “rtv slo”, “infinix”, “base”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “organisation” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword organisation from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
employers provident fund organisation 77 30 250+ 133
organisational behaviour 31 15 248 90
organisational chart 24 15 248 114
non governmental organisation 24 13 250+ 105
organisations chart 24 12 250+ 112

The search volume of the core keyword organisation in Google App Store reached 50, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 161 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
TimeTune - Optimize Your Time, Productivity & Life schedule 52 56
2
HabitNow - Daily Routine, Habits and To-Do List responsabilidades 48 34
3
Tasks: Todo list, Task List, Reminder listado 36 22
4
Task Agenda: organize and remember your tasks! agenda 52 53
5
Business Organisation organisations chart 24 12
6
Business Organisation entrepreneur's organization ≤5 30
7
Time Planner - Schedule, To-Do List, Time Tracker planificar 36 17
8
Productive - Habit tracker productive 38 18
9
Evernote - Notes Organizer & Daily Planner evernote 56 29
10
Sectograph. Planner & Time manager on clock widget organizador 25 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tiek took 83 58 249 236
discortt 83 30 250+ 235
tubufy 80 69 249 248
tibify 80 69 249 247
microsodt teams 78 26 250+ 131

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dude Theft Wars: Open World Sandbox Simulator BETA guy pearce 43 55
2
GYM Fighting Games: Bodybuilder Trainer Fight PRO shannon lee 41 52
3
Tik Tik Video Player tiktiki video software ≤5 7
4
Tiles Hop: EDM Rush! tires hop 55 13
5
Temple Run 2 ganes 63 56
6
Tap Tap Fish AbyssRium - Healing Aquarium (+VR) tap tap fish 21 19
7
Pokémon GO mwtwo 87 45
8
Toca Life: City toca city 13 12
9
Yo Live y o 61 8
10
Smule - Social Karaoke Singing karaok 65 66

These five keywords: “tiek took”, “discortt”, “tubufy”, “tibify”, “microsodt teams”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dude Theft Wars: Open World Sandbox Simulator BETA”, “GYM Fighting Games: Bodybuilder Trainer Fight PRO”, “Tik Tik Video Player”, “Tiles Hop: EDM Rush!”, “Temple Run 2”, “Tap Tap Fish AbyssRium - Healing Aquarium (+VR)”, “Pokémon GO”, “Toca Life: City”, “Yo Live”, “Smule - Social Karaoke Singing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “organisation”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “organisation