"oregon" App Store Keywords Research Case | ASOTools
×

"oregon" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “oregon” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “inspired quotes”, “haiti”, “churches”, “bbc news”, “youtube gooooo”, “fantacy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “oregon” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword oregon from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
oregonian 58 14 250+ 187
oregonlive 48 19 250+ 202
oregon trail 41 38 250+ 206
oregon live 40 12 250+ 184
medford oregon 39 13 250+ 196

The search volume of the core keyword oregon in Google App Store reached 46, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 24 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Oregon Lottery oregon lottery 34 11
2
The Oregon Trail: Settler oregon trail 41 38
3
Portland, Oregon News from KGW portland news 48 9
4
Oregon Exposure Notifications exposure app ≤5 3
5
FOX12 Oregon eugene oregon 38 38
6
Oregon DMV Permit Test Prep 2020 oregon dmv 34 4
7
Tide Now OR, Oregon Tides, Sun and Moon Times oregon tide times ≤5 9
8
NPS Oregon Trail nps oregon trail ≤5 30
9
Oregon Tech Mobile App oit 24 42
10
Oregon Traffic Cameras odot cameras 24 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
banks 63 22 250+ 164
us banking 63 13 250+ 136
piano 61 82 250+ 125
grunhun 61 31 250+ 160
us bank 60 17 250+ 143

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Current - The Bank for Modern Life current 53 60
2
Wells Fargo Mobile wellfargo 77 53
3
Bank of America Mobile Banking bamk of america 77 25
4
Chime - Mobile Banking chime 57 35
5
Green Dot - Mobile Banking greens 53 15
6
Chase Mobile vhase 70 52
7
Varo Bank: Mobile Banking varo bank 28 18
8
Netspend netspend 53 22
9
PNC Mobile pnc 56 44
10
Simple - Mobile Banking and Budgeting App s i m p l e 53 5

These five keywords: “banks”, “us banking”, “piano”, “grunhun”, “us bank”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Current - The Bank for Modern Life”, “Wells Fargo Mobile”, “Bank of America Mobile Banking”, “Chime - Mobile Banking”, “Green Dot - Mobile Banking”, “Chase Mobile”, “Varo Bank: Mobile Banking”, “Netspend”, “PNC Mobile”, “Simple - Mobile Banking and Budgeting App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “oregon”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “oregon