"fruit ninja" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “fruit ninja” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “blagues”, “timbal”, “innovation”, “shiny pokemon go”, “copd”, “burna boy”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “fruit ninja” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword fruit ninja from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
fruit ninjas	31	13	250+	90
fruit ninja 2	12	18	250+	138
fruit ninja free	12	11	249	105
ninja fruit slice	11	9	249	81
fruit ninja 2 free	8	23	249	179

The search volume of the core keyword fruit ninja in Google App Store reached 43, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 117 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Fruit Ninja®	spiel	51	59
2		Fruit Ninja 2	£2.00 games	21	44
3		Fruit Ninja Classic	cheap games	18	33
4		Fruit Slice Ninja	fruit slice ninja	≤5	3
5		Slash Fruit Master	slash fruit master	≤5	30
6		Fruit Slice	fruit slice vocabulary puzzle	≤5	30
7		Jetpack Joyride	jet pack	50	14
8		Crazy Juice Fruit Master:Fruit Slasher Ninja Games	crazy juicer	7	15
9		Ninja Fruit: Superhero Fighting - Future War	果宝特攻4铠魂突击	≤5	30
10		Juicy Ninja	free fruit ninja hd	≤5	9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
ficpok	100	72	250+	245
games	77	94	250+	250
game	70	100	250+	247
pokey mann	68	61	250+	237
jumb	66	30	249	140

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Facebook	fassabook	100	64
2		Wattpad - Read & Write Stories	wattpad	73	45
3		Twitch: Livestream Multiplayer Games & Esports	twithr	93	30
4		Epic: Kids' Books & Educational Reading Library	epic	65	79
5		Fruit Ninja®	spiel	51	59
6		Monster Legends	monsters	53	35
7		Brawl Stars	brawl stars	67	58
8		Hulu: Stream TV shows & watch the latest movies	hulu	75	36
9		Google Duo - High Quality Video Calls	apinoide	72	65
10		Twitter	twiiit	93	73

These five keywords: “ficpok”, “games”, “game”, “pokey mann”, “jumb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream TV shows & watch the latest movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “fruit ninja”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools