"orchids" App Store Keywords Research Case | ASOTools
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"orchids" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “orchids” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “watchap”, “restuarant”, “ciencia”, “hornet”, “painting”, “camilo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “orchids” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword orchids from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
orchids care 31 12 250+ 85
orchids wallpaper 9 3 250+ 71
orchids of tasmania ≤5 30 250+ 152
orchidsense ≤5 30 248 248
orchids live wallpaper ≤5 5 250+ 113

The search volume of the core keyword orchids in Google App Store reached 50, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 19 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Orchids Farming orchids care 31 12
2
Orchids orchids of tasmania ≤5 30
3
How To Care For Orchids orchids care 31 12
4
Orchids Live Wallpaper orchids live wallpaper ≤5 5
5
Lovely Orchid Flower orchid flower 36 9
6
Orchids Wallpaper orchids wallpaper 9 3
7
Orchids - PRO Data Collection orchids international school app ≤5 30
8
Happy Orchid App orchid album ≤5 30
9
Orchids orchids of tasmania ≤5 30
10
Lookuq Orchid Identifier orchid 42 54

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ciceksepeti 55 47 248 219
cicek sepeti 55 35 249 184
plant 52 65 249 60
leaves 51 50 250+ 55
planta 51 13 249 95

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ÇiçekSepeti - Online Alışveriş & Trend Ürünler cicek sepeti 55 35
2
Çiçek Sepeti Bayi çiçek sepeti bayi titan ≤5 26
3
LolaFlora - Flower Delivery lola flora 36 20
4
Amazon Shopping - Search, Find, Ship, and Save amaxon 100 28
5
Amazon Prime Video àmazon prime 85 45
6
Wish - Shopping Made Fun wiah 72 32
7
OfferUp: Buy. Sell. Letgo. Mobile marketplace offer up 68 31
8
iHeartRadio: Radio, Podcasts & Music On Demand r a d i o 63 13
9
Pinkfong Baby Shark bàby shark 68 15
10
FREECABLE TV App: Free TV Shows, Free Movies, News t.v 68 22

These five keywords: “ciceksepeti”, “cicek sepeti”, “plant”, “leaves”, “planta”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ÇiçekSepeti - Online Alışveriş & Trend Ürünler”, “Çiçek Sepeti Bayi”, “LolaFlora - Flower Delivery”, “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon Prime Video”, “Wish - Shopping Made Fun”, “OfferUp: Buy. Sell. Letgo. Mobile marketplace”, “iHeartRadio: Radio, Podcasts & Music On Demand”, “Pinkfong Baby Shark”, “FREECABLE TV App: Free TV Shows, Free Movies, News”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “orchids”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “orchids