"online games multiplayer" App Store Keywords Research Case | ASOTools
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"online games multiplayer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “online games multiplayer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “staysafe”, “weston”, “навигаторы”, “stargate sg 1”, “mri”, “landscapes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “online games multiplayer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword online games multiplayer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
online multiplayer games 42 37 249 211
games online multiplayer 34 35 250+ 212
multiplayer games online 34 31 250+ 207
free games online multiplayer 21 34 250+ 234
free multiplayer games online 21 26 250+ 200

The search volume of the core keyword online games multiplayer in Google App Store reached 34, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 207 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Stick Fight Online: Multiplayer Stickman Battle miltiplayer 45 30
2
Hide Online - Hunters vs Props online. games 61 52
3
MaskGun Multiplayer FPS - Free Shooting Game fornate game 38 30
4
Horrorfield - Multiplayer Survival Horror Game horror films 34 30
5
Draw N Guess Multiplayer multiplayer games 48 38
6
Multiplayer Driving Simulator multi-player games online 34 30
7
Critical Ops: Online Multiplayer FPS Shooting Game scallops 50 50
8
Modern Strike Online: Free PvP FPS shooting game online game 61 50
9
Modern Combat Versus: New Online Multiplayer FPS moderno warfare 46 21
10
SUP Multiplayer Racing sup 48 49

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
doimons 80 30 246 20
minde craft 78 34 250+ 191
miand craft 78 25 250+ 170
mankrafte 78 30 250+ 30
leura mer 77 61 250+ 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Domino Royale domino royale ≤5 30
2
Dominoes PlayDrift playdrift dominoes 14 30
3
Domino Rummy Poker QiuQiu Slot Sicbo Online gaple domino games online ≤5 30
4
Dominos hhs daily ≤5 30
5
Dominoes game domino 33 18
6
Domino’s Pizza Caribbean prato cheio pizzaria ≤5 30
7
Rolling Domino rolling dominos ≤5 20
8
Domino Master! #1 Multiplayer Game domino master 12 10
9
Dominoes LiveGames - free online game dominoes livegames ≤5 6
10
Domino Falling falling dominoes 11 9

These five keywords: “doimons”, “minde craft”, “miand craft”, “mankrafte”, “leura mer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Domino Royale”, “Dominoes PlayDrift”, “Domino Rummy Poker QiuQiu Slot Sicbo Online”, “Dominos”, “Dominoes”, “Domino’s Pizza Caribbean”, “Rolling Domino”, “Domino Master! #1 Multiplayer Game”, “Dominoes LiveGames - free online game”, “Domino Falling”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “online games multiplayer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “online games multiplayer