"online classes" App Store Keywords Research Case | ASOTools
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"online classes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “online classes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wix.com”, “ad block pro”, “dominos”, “ezan saati”, “ddtan”, “vacasa”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “online classes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword online classes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
classes online 45 9 250+ 72
classes online free 21 15 250+ 146
free online classes 21 9 250+ 115
online classes free 21 9 250+ 96
online classes app 18 9 250+ 101

The search volume of the core keyword online classes in Google App Store reached 34, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 82 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ONLINE LIVE CLASSES classes online free 21 15
2
Udemy - Online Courses udemy 61 36
3
edX - Online Courses by Harvard, MIT, Microsoft edx 48 25
4
Study.com - Online Courses classes online 45 9
5
Coursera: Online courses curseira 65 58
6
Google Classroom google kelas room 95 34
7
Cursa - free courses with certificate fundação bradesco 46 49
8
LinkedIn Learning: Online Courses to Learn Skills learned 53 38
9
Online Classes online classes app viswasai ≤5 11
10
BYJU'S – The Learning App byjus 50 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google kelas room 95 34 250+ 149
googoe classroom 95 28 249 135
googal classroom 95 27 248 117
google classsroom 95 26 250+ 116
googl classroom 95 26 249 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Classroom googoe classroom 95 28
2
Klassroom klass 29 30
3
G Classroom WebMode oogle classroom 95 16
4
Teacher Classroom Care google car classroom app ≤5 19
5
CLASSROOM EDUCATION class room 65 9
6
Google Meet goigle meets 83 57
7
Online Classroom online google classroom 28 17
8
Virtual Classroom virtual classroom 26 11
9
ClassTag: Classroom Communication classtag 38 50
10
Lectures google classroom join ≤5 30

These five keywords: “google kelas room”, “googoe classroom”, “googal classroom”, “google classsroom”, “googl classroom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Classroom”, “Klassroom”, “G Classroom WebMode”, “Teacher Classroom Care”, “CLASSROOM EDUCATION”, “Google Meet”, “Online Classroom”, “Virtual Classroom”, “ClassTag: Classroom Communication”, “Lectures”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “online classes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “online classes