"online casino" App Store Keywords Research Case | ASOTools

"online casino" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “online casino” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “in love quotes”, “toluca”, “w o r d g a m e s”, “marriage counseling”, “process”, “sách mềm”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “online casino” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword online casino from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
online casinos 48 32 250+ 191
online casinos real money 26 27 250+ 207
online casino real money 26 26 250+ 201
online casino games 24 31 250+ 221
casino online game 24 31 250+ 219

The search volume of the core keyword online casino in Google App Store reached 40, its difficulty level reached 36, and the number of apps related to it reached 250+, among them, there are 195 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Online Casino - Vegas Slots Machines online slots 22 30
2
Cash Storm Casino - Free Vegas Jackpot Slots Games virgina games 48 38
3
WinStar Online Casino & eGames winstar casino 31 23
4
ТОР 10 RЕАL МΟΝЕҮ САЅІΝΟЅ USA best casinos 12 23
5
NetBet.net - Play Online Casino Games, Free Slots betano casino 12 24
6
OCPedia - Best Online Casino Real Money Finder online casino real money 26 26
7
Real Casino - Free Vegas Casino Slot Machines real casino online 14 23
8
Tycoon Casino™: Free Vegas Jackpot Slots casiona 61 44
9
Borgata Free Casino borgota 28 46
10
Casino Room - Online Casino cosmo casino online ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hollywoodbets 73 38 250+ 193
habiendo 68 64 249 246
apostala 63 30 248 183
casino 61 100 250+ 207
udos 61 62 250+ 243

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
HollyBets 98% Accurate Odds hollywoodbets moçambique 9 15
2
Hollywood Betting Odds hollywoodbets app 28 17
3
Sports Betting Game - BETUP betplay 68 33
4
Play To Win: Win Real Money in Cash Sweepstakes betfair casino 34 23
5
Supabets prediction VIP sportstake app ≤5 11
6
Hollywood Betting Vip Tips hollywoodbets mobile app download ≤5 10
7
HIV-TEST hiv test app scanner ≤5 12
8
Sports Betting Tips (Premium) click2win - sport betting tips ≤5 30
9
UFC ufc results 48 39
10
FOOTBALL PREDICTIONS????????SURE premier bet 58 15

These five keywords: “hollywoodbets”, “habiendo”, “apostala”, “casino”, “udos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “HollyBets 98% Accurate Odds”, “Hollywood Betting Odds”, “Sports Betting Game - BETUP”, “Play To Win: Win Real Money in Cash Sweepstakes”, “Supabets prediction VIP”, “Hollywood Betting Vip Tips”, “HIV-TEST”, “Sports Betting Tips (Premium)”, “UFC”, “FOOTBALL PREDICTIONS????????SURE”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “online casino”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “online casino