"okemon go" App Store Keywords Research Case | ASOTools
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"okemon go" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “okemon go” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “car auto”, “redmi note 8 pro”, “riley”, “youtube creator studio”, “fortnight”, “三国志\”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “okemon go” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword okemon go from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pokemon go 65 18 250+ 124
pokemon gou 58 35 250+ 169
ppokemon go 58 13 150 87
lokemon go 58 30 0 0
hacks for pokemon go 38 26 250+ 177

The search volume of the core keyword okemon go in Google App Store reached 39, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 123 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO pokman 68 29
2
Pokémon HOME pokemon games 47 16
3
Poke Genie - IV, PvP & Raid Guide poke 53 65
4
Go Amino para Pokemon Go Chat pikemon go chat ≤5 28
5
GO Amino para Pokemon Go Treinadores Brasil go amino para treinadores ≤5 30
6
GO Field Guide (Events, Raids, Checklists) leekduck 34 37
7
Amino Pokemon Go Finder & Chat 0okemon go hack 38 30
8
PokeRaid - Worldwide Remote Raids raiding 66 47
9
Quest Helper Go: Go Rocket/Keyboard/Auto-Battle pokémon go auto catcher 9 14
10
Pokémon Café Mix polemon cafe 9 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblaxc 88 62 250+ 244
mwtwo 87 43 249 193
hartu potter 75 22 249 138
herey poter 75 21 249 134
harry porrer 75 19 249 123

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game Free town car 19 17
3
Super Salon solon 29 26
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 38
7
Stickman Hook exstention 53 58
8
Art of War: Legions art of war 43 40
9
Spongebob: Krusty Cook-Off spungebob 63 44
10
Box Simulator for Brawl Stars боксы 38 14

These five keywords: “roblaxc”, “mwtwo”, “hartu potter”, “herey poter”, “harry porrer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game Free”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “okemon go”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “okemon go