"officer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “officer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sasuke uchiha”, “juegos de niños”, “magasins”, “free texts”, “free downloader videos”, “athena”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “officer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword officer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
probationary officer 33 14 249 84
police officer 32 10 250+ 109
corrections officer 29 36 250+ 201
correctional officer 29 21 249 141
police officers 29 10 250+ 155

The search volume of the core keyword officer in Google App Store reached 43, its difficulty level reached 34, and the number of apps related to it reached 249, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Police Officer poilce 45 13
2
Little Panda Policeman vivimos 43 48
3
virtual police officer simulator: cops and robbers comiceria virtual 77 57
4
Police Cop Simulator. Gang War police 54 78
5
Cop Duty Police Car Simulator cop 43 49
6
Pretend Play My Police Officer: Stop Prison Escape tiny town post office ≤5 30
7
Evil Officer - Horror House Escape evil house escape ≤5 3
8
Virtual Police Family Game 2020 -New Virtual Games comiceria birtual 77 53
9
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30
10
US Police Stickman Rope Hero Vegas Gangster stmen ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
office.365 83 30 248 133
comiceria virtual 77 57 249 225
comiceria birtual 77 53 250+ 220
comisaria virtual 77 44 250+ 204
office 365 75 25 249 128

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Routeget Technologies - Microsoft Dynamics 365 logikosoft technologies ≤5 30
2
CalendarZ syncml lite for ios ≤5 30
3
NextG Office portal.office.com ≤5 30
4
MS-600 Virtual Exam - Microsoft 365 Core Services microsoft office 365 education version ≤5 16
5
SMS Organizer sms organizer app ≤5 30
6
Microsoft Partner Center sherweb 11 30
7
WorldCard for Office 365 worldcard for office 365 ≤5 30
8
PrinterOn for Microsoft printeron for citrix ≤5 30
9
Project Finder for Dynamics365 project finder for dynamics 365 ≤5 30
10
Dynamics AX 2012 dynamics ax 2012 expenses app ≤5 30

These five keywords: “office.365”, “comiceria virtual”, “comiceria birtual”, “comisaria virtual”, “office 365”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Routeget Technologies - Microsoft Dynamics 365”, “CalendarZ”, “NextG Office”, “MS-600 Virtual Exam - Microsoft 365 Core Services”, “SMS Organizer”, “Microsoft Partner Center”, “WorldCard for Office 365”, “PrinterOn for Microsoft”, “Project Finder for Dynamics365”, “Dynamics AX 2012”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “officer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “officer