"jigsaws puzzles" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jigsaws puzzles” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “commerce”, “to do list”, “unblock :)”, “ترجمه انجليزي عربي”, “poping”, “dillon”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jigsaws puzzles” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jigsaws puzzles from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jigsaw puzzles real jigsaws ≤5 4 250+ 90
free jigsaws puzzles offline ≤5 30 250+ 101
puzzles and jigsaws ≤5 4 250+ 110
magic jigsaws puzzles ≤5 4 250+ 102
puzzles & jigsaws pro ≤5 3 250+ 102

The search volume of the core keyword jigsaws puzzles in Google App Store reached 50, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 95 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jigsaw Puzzle Game happy puzzle game ≤5 30
2
Jigsaw Puzzle Journey - Free Offline Puzzle Games daily jigsaw puzzles classic ≤5 30
3
Classic Jigsaw Puzzles real jigsaw puzzle ≤5 4
4
Jigsaw Puzzle Mania jigsaw puzzle mania ≤5 3
5
Jigsaw Puzzles Free new jigsaw puzzles 2020 ≤5 3
6
Cat Jigsaw Puzzles jigsaw puzzle cats ≤5 3
7
Fantasy Puzzle fantasy puzzle ≤5 6
8
Jigsaw Puzzle: Landscapes rompecabezas de paisajes hermosos gratis ≤5 3
9
Jigsaw Puzzle ArtTown jigsaw puzzle arttown ≤5 30
10
Jigsaw Puzzle - Free HD Puzzles jigsaw puzzle gratuit hd ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
art 58 79 250+ 136
puzzle 55 92 249 190
puzzle * 55 27 250+ 189
puzzle-puzzle 55 25 250+ 164
puzzlers 55 25 250+ 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ibis Paint X draeing 66 31
2
MediBang Paint - Make Art ! apple pencil 48 35
3
Doodle Master - Glow Art art games 41 39
4
PaperColor darw 48 23
5
Art Puzzle - Live Jigsaw Coloring live art 12 16
6
SketchBook - draw and paint draws 66 26
7
SketchBook ???????? - draw, sketch & paint art set 26 14
8
ArtFlow: Paint Draw Sketchbook art studio 28 22
9
Pottery Master– Relaxing Ceramic Art artesanía 38 30
10
Paint Art / Drawing tools paints art 34 12

These five keywords: “art”, “puzzle”, “puzzle *”, “puzzle-puzzle”, “puzzlers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ibis Paint X”, “MediBang Paint - Make Art !”, “Doodle Master - Glow Art”, “PaperColor”, “Art Puzzle - Live Jigsaw Coloring”, “SketchBook - draw and paint”, “SketchBook ???????? - draw, sketch & paint”, “ArtFlow: Paint Draw Sketchbook”, “Pottery Master– Relaxing Ceramic Art”, “Paint Art / Drawing tools”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jigsaws puzzles”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jigsaws puzzles