"office 365" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “office 365” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “icai”, “ad blocking”, “h e b”, “shoes”, “soccer scores live”, “۱۰۰”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “office 365” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword office 365 from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
office.365	83	30	248	133
office 365 login	65	27	250+	147
microsoft office 365	48	21	248	122
office 365 mailbox	45	28	247	159
office 365 outlook	40	28	247	160

The search volume of the core keyword office 365 in Google App Store reached 75, its difficulty level reached 25, and the number of apps related to it reached 248, among them, there are 132 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Microsoft Office: Word, Excel, PowerPoint & More	office.365	83	30
2		Microsoft Outlook: Organize Your Email & Calendar	hot maill	100	30
3		Office Delve - for Office 365	delve	29	36
4		Microsoft 365 Admin	office 365 admin	22	32
5		Microsoft Teams	microsodt teams	78	26
6		Microsoft Word: Write, Edit & Share Docs on the Go	word	68	97
7		Microsoft OneDrive	onesrive	73	41
8		Microsoft OneNote: Save Ideas and Organize Notes	one note	59	29
9		Microsoft PowerPoint: Slideshows and Presentations	powerpoint	63	32
10		Microsoft Excel: View, Edit, & Create Spreadsheets	excel	61	62

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
googl	100	80	249	193
giamail	100	74	249	247
googl translates	100	26	250+	145
hoogle translate	100	22	250+	159
goofle translate	100	22	250+	153

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Google	g o o g l e	100	30
2		Google Chrome: Fast & Secure	chrome	76	45
3		Google Go: A lighter, faster way to search	goog	65	67
4		Google Drive	google drivs	85	42
5		Google Meet	goigle meets	83	57
6		Google Classroom	googel classroom	95	33
7		Google Photos	googlr	76	44
8		Google Fit: Health and Activity Tracking	fit	51	71
9		Google Home	hromecast	65	43
10		Files by Google: Clean up space on your phone	files	58	45

These five keywords: “googl”, “giamail”, “googl translates”, “hoogle translate”, “goofle translate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Meet”, “Google Classroom”, “Google Photos”, “Google Fit: Health and Activity Tracking”, “Google Home”, “Files by Google: Clean up space on your phone”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “office 365”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools