"health-care" App Store Keywords Research Case | ASOTools
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"health-care" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “health-care” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “carl's jr”, “clube”, “snoop”, “arrow”, “bongar”, “ruin”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “health-care” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword health-care from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
united health care 53 12 248 83
health care 32 26 250+ 83
aurora health care 25 37 250+ 204
health care provider 21 5 250+ 85
providence health care 18 30 249 215

The search volume of the core keyword health-care in Google App Store reached 41, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 84 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Stanford Health Care MyHealth myhealth 40 19
2
Samsung Health health 51 70
3
MyChart mychart 59 12
4
UnitedHealthcare unitedhealth 53 26
5
FollowMyHealth® follow my health 41 7
6
Health4Me loukoum 26 49
7
Total Health Care total health care ≤5 30
8
Herbal Health Care balu herbals 19 16
9
Google Fit: Health and Activity Tracking fit 51 69
10
My Health Care 3mb solutions, inc ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
play stre 80 54 248 227
huwawei 72 11 250+ 67
huwai 72 11 250+ 64
huawie 72 10 250+ 60
k 68 78 250+ 64

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Play Store Settings Shortcut google play store app downloading 39 34
2
Google Play Games p l a y s t o r e 80 54
3
Apps Store - Your Play Store [App Store] Manager app stores 63 43
4
Carrier Services google paly service 48 32
5
Google TV (previously Play Movies & TV) movie new 68 13
6
Google Play Music música 61 30
7
PlayStation App ps4 67 28
8
Playbook for Developers - Tips to Grow a Business descargar plaitore 55 52
9
Google Play Console console 36 40
10
Apps Store : All In One App - Your Play Store App palmstore 21 30

These five keywords: “play stre”, “huwawei”, “huwai”, “huawie”, “k”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Play Store Settings Shortcut”, “Google Play Games”, “Apps Store - Your Play Store [App Store] Manager”, “Carrier Services”, “Google TV (previously Play Movies & TV)”, “Google Play Music”, “PlayStation App”, “Playbook for Developers - Tips to Grow a Business”, “Google Play Console”, “Apps Store : All In One App - Your Play Store App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “health-care”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “health-care