"off" App Store Keywords Research Case | ASOTools
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"off" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “off” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hooters”, “push up”, “sonic games”, “русско-английский переводчик”, “you music”, “rota”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “off” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword off from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
office.365 83 30 248 133
office 365 75 25 249 128
coffees 72 3 250+ 27
foffe 72 30 250+ 226
offer up 68 34 250+ 184

The search volume of the core keyword off in Google App Store reached 44, its difficulty level reached 73, and the number of apps related to it reached 250+, among them, there are 115 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Offroad Outlaws can am 50 54
2
Off The Road - OTR Open World Driving on the road again 29 21
3
Gigabit Off-Road gigibit 24 39
4
Screen Off and Lock switch off 29 11
5
Hot Wheels: Race Off hotwells 55 34
6
Trucks Off Road trucks off road 25 9
7
Power Off power off 23 9
8
Real Off-Road 4x4 camionetas 4x4 26 10
9
Offroad Legends 2 offroad legends 9 9
10
Turn Off Screen apagar 28 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
telsa 73 21 249 99
cars 67 50 250+ 212
hot 66 73 250+ 40
السبق 66 41 249 245
tesla 66 38 249 34

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tesla tesla 66 38
2
Electric Car Simulator: Tesla Driving electric cars 45 7
3
App Tesla tesla logistics mobile app ≤5 30
4
Dashboard for Tesla tesla speedometer ≤5 30
5
Tesla Off-Road tesla games 2020 ≤5 30
6
ChargeHub - Find EV & Tesla Charging Stations chargehub 9 13
7
Tesla Quick Settings stats for tesla model s/x/3 ≤5 30
8
Best Tesla Live Wallpaper 2020 Photos tesla model s wallpaper ≤5 30
9
Drive Tesla Model S P100D Eco City self-driving tesla games ≤5 8
10
Cybertruck тесла cybertruck ≤5 9

These five keywords: “telsa”, “cars”, “hot”, “السبق”, “tesla”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tesla”, “Electric Car Simulator: Tesla Driving”, “App Tesla”, “Dashboard for Tesla”, “Tesla Off-Road”, “ChargeHub - Find EV & Tesla Charging Stations”, “Tesla Quick Settings”, “Best Tesla Live Wallpaper 2020 Photos”, “Drive Tesla Model S P100D Eco City”, “Cybertruck”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “off”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “off