"odd" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “odd” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “surah yaseen”, “bonding”, “insight”, “lavori”, “aramex”, “katsomo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “odd” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword odd from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
roblodd 88 30 250+ 243
noddles and company 51 18 249 115
odds and scores 51 5 250+ 60
modded apk 50 28 250+ 181
todd gurley 48 55 250+ 242

The search volume of the core keyword odd in Google App Store reached 46, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 20 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Oddbods Turbo Run oddbods 40 29
2
ODD Ball oddball ≤5 30
3
Oddmar oddmar 20 30
4
Odd One Out the odd one out 17 22
5
Little Odd Galaxy - Match 3 Puzzle Game odd or not ≤5 22
6
Odd Socks socks 39 30
7
Odd Eye 5 ojos inside ≤5 20
8
Oddworld: Stranger's Wrath oddworld: stranger's wrath 19 29
9
Oddman oddman 11 31
10
Odd odd man ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bet9ja 70 11 250+ 113
forebet 66 30 250+ 96
soccervista 61 6 250+ 80
sports bettors 61 4 250+ 62
action 59 78 250+ 151

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
9jaBet 99% Odds 9jabet 36 11
2
B9ja Predictions & Odds nairabet app for android ≤5 19
3
9jabet 98% Accurate Odds 9jabet prediction app ≤5 1
4
Bet in 9ja - Winners Lodge For Betting Tips niaja bet 19 3
5
9jabet pro 100% tips 9jabet pro tips ≤5 1
6
GOAL GOAL SURE ODDS goal goal sure odds ≤5 30
7
LiveScore: Live Sports Scores live scorers 88 14
8
FREE 20+ ODDS DAILY 20+ odds daily tips ≤5 1
9
myTicket tiketa 16 14
10
Sure Bet Predictions europe bet 53 10

These five keywords: “bet9ja”, “forebet”, “soccervista”, “sports bettors”, “action”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “9jaBet 99% Odds”, “B9ja Predictions & Odds”, “9jabet 98% Accurate Odds”, “Bet in 9ja - Winners Lodge For Betting Tips”, “9jabet pro 100% tips”, “GOAL GOAL SURE ODDS”, “LiveScore: Live Sports Scores”, “FREE 20+ ODDS DAILY”, “myTicket”, “Sure Bet Predictions”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “odd”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “odd