"nyx" App Store Keywords Research Case | ASOTools
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"nyx" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nyx” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “moves free”, “jeepers creepers”, “disc golf”, “supa strikas”, “wifi adapter”, “bulgaria”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nyx” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nyx from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
onyx 43 40 250+ 124
nyx cosmetics 23 21 248 147
baryonyx 22 5 250+ 82
onyx kids 21 28 250+ 184
nyx makeup 21 17 247 130

The search volume of the core keyword nyx in Google App Store reached 39, its difficulty level reached 29, and the number of apps related to it reached 247, among them, there are 175 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nyx Music Player nyx makeup 21 17
2
Nyx nyx - nightlife platform ≤5 30
3
NyxQuest: Kindred Spirits nyxquest hd ≤5 30
4
My NYX nyx comunicación ≤5 30
5
NYX nyx makeup 21 17
6
Nyx Camera Portal nyx camera portal ≤5 12
7
Ulta Beauty: Shop Makeup, Skin, Hair & Perfume ulya 66 40
8
Sephora - Buy Makeup, Cosmetics, Hair & Skincare saphora 72 42
9
e.l.f. Cosmetics elf cosmetics 39 35
10
Music Player - MP3 Player - Retro rmusik ≤5 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amazin 100 52 250+ 188
amaxon 100 29 248 126
amazom 100 22 247 110
lyoutup 100 30 250+ 234
twithr 93 30 250+ 243

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amaz 100 60
2
Amazon Prime Video àmazon prime 85 45
3
Amazon for Tablets amazon for ipad 29 33
4
Amazon Prime Now amazon fresh 45 25
5
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 31
6
Prime Video - Android TV pr 53 52
7
Amazon Photos amazon photo 47 35
8
Amazon Alexa alexa 61 32
9
Amazon Kindle kindle 63 37
10
Amazon Assistant amazon kundenservice 33 41

These five keywords: “amazin”, “amaxon”, “amazom”, “lyoutup”, “twithr”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon Prime Video”, “Amazon for Tablets”, “Amazon Prime Now”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Prime Video - Android TV”, “Amazon Photos”, “Amazon Alexa”, “Amazon Kindle”, “Amazon Assistant”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nyx”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nyx