"nursery rhymes" App Store Keywords Research Case | ASOTools
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"nursery rhymes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nursery rhymes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “inspect”, “wods crossfit”, “televizyon izle”, “france news”, “gamrs”, “passaros”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nursery rhymes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nursery rhymes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nursery rhymes songs 29 5 249 48
nursery rhymes for babies 26 3 244 58
nursery rhymes for kids 24 3 250+ 53
nursery rhymes : kids 24 2 249 52
nursery kids rhymes 24 1 249 44

The search volume of the core keyword nursery rhymes in Google App Store reached 40, its difficulty level reached 43, and the number of apps related to it reached 249, among them, there are 41 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kids Top Nursery Rhymes Videos - Offline Learning nursery rhyme 48 45
2
Nursery Rhymes & Baby Songs Free nursery rhymes for babies 26 3
3
Top 25 Nursery Rhymes Videos - Offline & Learning top 25 16 24
4
50 Nursery Rhymes free popular nursery rhymes ≤5 30
5
KidloLand- Nursery Rhymes, Kids Games, Baby Songs kidloland 12 7
6
Free Nursery Rhymes App | Videos | Offline songs nursery rhymes free app ≤5 2
7
LooLoo Kids - Nursery Rhymes and Children's Songs joãozinho 41 13
8
100 Top Nursery Rhymes & Videos 100 kids nursery rhymes songs ≤5 30
9
Coco-melon Nursery Rhymes and Kid Songs cocomelon 54 12
10
ABC Song - Rhymes Videos, Games, Phonics Learning the abc song 46 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
catoons 72 21 250+ 139
bebishark 68 32 250+ 181
bàby shark 68 15 233 96
bybyshark 68 30 250+ 176
beby shart 68 30 250+ 136

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TooToo Boy Show - Funny Cartoons for Kids tootoo boy cartoon ≤5 30
2
Cartoon App cartoonapp 18 10
3
Baby Ronnie Rhymes - Nursery & Kids Learning Songs baby cartoons 39 30
4
The Cat in the Hat Builds That catinthehat 45 30
5
Kids Puzzles - Wooden Jigsaw #2 wooden jigsaw ≤5 7
6
Thrill Rush Theme Park cary elwes 45 54
7
Bunny Pop rabbit proof fence 26 43
8
Cartoon Photo Effect - Cartoon Art Filter cartoon art filter photo editor pro ≤5 8
9
Township township 47 51
10
Cartoon Wars 2 cartoon wars 2 8 26

These five keywords: “catoons”, “bebishark”, “bàby shark”, “bybyshark”, “beby shart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TooToo Boy Show - Funny Cartoons for Kids”, “Cartoon App”, “Baby Ronnie Rhymes - Nursery & Kids Learning Songs”, “The Cat in the Hat Builds That”, “Kids Puzzles - Wooden Jigsaw #2”, “Thrill Rush Theme Park”, “Bunny Pop”, “Cartoon Photo Effect - Cartoon Art Filter”, “Township”, “Cartoon Wars 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nursery rhymes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nursery rhymes