"the hunger games" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the hunger games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “apple health”, “sherman and mr peabody”, “chistes”, “vigo”, “altitudes”, “myuhc”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：
| Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
| Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “the hunger games” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the hunger games from the ASOTools, as follows:
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| the hunger games catching fire | 39 | 23 | 249 | 160 |
| the hunger games game | 12 | 24 | 248 | 195 |
| the hunger games minecraft | 10 | 17 | 250+ | 165 |
| the hunger games panem rising | ≤5 | 26 | 249 | 234 |
| the survival hunger games 1 | ≤5 | 21 | 250+ | 203 |
The search volume of the core keyword the hunger games in Google App Store reached 39, its difficulty level reached 29, and the number of apps related to it reached 248, among them, there are 184 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
Hunger Games: Panem Run | hunger games | 48 | 31 |
| 2 |
 |
Hunger Games Ringtones - Quotes and Soundtracks | peeta mellark | 33 | 50 |
| 3 |
 |
Quiz. Which Hunger Games Character Are You ? | katniss everdeen | 39 | 45 |
| 4 |
 |
The Hunger Games Experience | the hunger games: the exhibition mobile guide | ≤5 | 30 |
| 5 |
 |
Survival Hunger Games | huger games | 55 | 41 |
| 6 |
 |
Quiz for Hunger Games | trivia for hunger games | ≤5 | 30 |
| 7 |
 |
The Hunger Games Wallpaper HD | hunger games wallpaper | 9 | 7 |
| 8 |
 |
The Hunger Games Ringtone | sonido de sinsajo juegos del hambre | ≤5 | 3 |
| 9 |
 |
Quiz About Hunger Games - Trivia and Quotes | the hunger games trivia | ≤5 | 20 |
| 10 |
 |
The Hunger Games Ringtone | hunger games ringtone | ≤5 | 25 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
| Top 5 Keywords | Search Volume | KD | Search results | Head apps |
| rovloxx | 88 | 30 | 250+ | 219 |
| tubifly | 80 | 68 | 249 | 246 |
| paicraf | 78 | 46 | 250+ | 237 |
| minde craft | 78 | 34 | 250+ | 191 |
| qwikipedia | 75 | 67 | 249 | 242 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
| # | App Icon | App Name | Top1 Keyword | Search Volume | KD |
| 1 |
 |
FRAG Pro Shooter | frank ocean | 48 | 57 |
| 2 |
 |
Minecraft | minecraft | 80 | 95 |
| 3 |
 |
NoobClicker | brick hill roblox | ≤5 | 27 |
| 4 |
 |
Spongebob: Krusty Cook-Off | spungebob | 63 | 44 |
| 5 |
 |
Snapchat | snapchat | 83 | 46 |
| 6 |
 |
Dropbox: Cloud Storage to Backup, Sync, File Share | drobook | 72 | 54 |
| 7 |
 |
Minion Rush: Despicable Me Official Game | minion | 52 | 35 |
| 8 |
 |
Prison Empire Tycoon - Idle Game | prison | 49 | 71 |
| 9 |
 |
World of Tanks Blitz MMO | world of tanks | 50 | 22 |
| 10 |
 |
YouTube Kids | youtoubu | 100 | 30 |
These five keywords: “rovloxx”, “tubifly”, “paicraf”, “minde craft”, “qwikipedia”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “FRAG Pro Shooter”, “Minecraft”, “NoobClicker”, “Spongebob: Krusty Cook-Off”, “Snapchat”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “Minion Rush: Despicable Me Official Game”, “Prison Empire Tycoon - Idle Game”, “World of Tanks Blitz MMO”, “YouTube Kids”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “the hunger games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: