"nursery rhyme" App Store Keywords Research Case | ASOTools
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"nursery rhyme" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nursery rhyme” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wardrobe”, “night vision”, “dragon raj”, “best games”, “talking with tom”, “traduction anglais francais”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nursery rhyme” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nursery rhyme from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nursery rhymes 40 43 248 42
nursery rhymes songs 29 4 250+ 45
nursery rhymes for babies 26 2 250+ 55
nursery rhymes for kids 24 3 250+ 53
nursery rhymes : kids 24 2 249 52

The search volume of the core keyword nursery rhyme in Google App Store reached 48, its difficulty level reached 46, and the number of apps related to it reached 248, among them, there are 42 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Top 25 Nursery Rhymes Videos - Offline & Learning nursery 36 54
2
Nursery Rhymes & Baby Songs Free nursery rhymes for babies 26 2
3
Kids Top Nursery Rhymes Videos - Offline Learning nurseries rhymes 48 2
4
100 Top Nursery Rhymes & Videos 100 kids nursery rhymes songs ≤5 30
5
KidloLand- Nursery Rhymes, Kids Games, Baby Songs rhymes game 12 8
6
50 Nursery Rhymes free popular nursery rhymes ≤5 30
7
LooLoo Kids - Nursery Rhymes and Children's Songs joãozinho 41 13
8
ChuChu TV Nursery Rhymes Videos Pro - Learning App chu chu tv 36 8
9
Free Nursery Rhymes App | Videos | Offline songs nursery rhymes free app ≤5 2
10
Kids Famous Nursery Rhymes Videos wheels on the bus nursery rhymes videos offline ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
catoons 72 21 250+ 139
pippa pig 70 17 250+ 167
peppas pigs 70 13 250+ 150
bebishark 68 32 250+ 181
bàby shark 68 15 233 96

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TooToo Boy Show - Funny Cartoons for Kids tootoo boy cartoon ≤5 30
2
Cartoon App cartoonapp 18 10
3
Baby Ronnie Rhymes - Nursery & Kids Learning Songs baby cartoons 39 30
4
The Cat in the Hat Builds That catinthehat 45 40
5
Kids Puzzles - Wooden Jigsaw #2 wooden jigsaw ≤5 7
6
Thrill Rush Theme Park thrill 28 23
7
Bunny Pop rabbit proof fence 26 43
8
Cartoon Photo Effect - Cartoon Art Filter cartoon art filter photo editor pro ≤5 8
9
Township township 47 52
10
Cartoon Wars 2 cartoon wars 2 8 26

These five keywords: “catoons”, “pippa pig”, “peppas pigs”, “bebishark”, “bàby shark”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TooToo Boy Show - Funny Cartoons for Kids”, “Cartoon App”, “Baby Ronnie Rhymes - Nursery & Kids Learning Songs”, “The Cat in the Hat Builds That”, “Kids Puzzles - Wooden Jigsaw #2”, “Thrill Rush Theme Park”, “Bunny Pop”, “Cartoon Photo Effect - Cartoon Art Filter”, “Township”, “Cartoon Wars 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nursery rhyme”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nursery rhyme