"night vision" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “night vision” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “revelations”, “shoppe”, “player list”, “tunin”, “atv”, “nissen”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “night vision” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword night vision from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
night vision goggles 36 30 249 119
binoculars night vision 28 7 250+ 107
night vision camera 27 6 250+ 105
night+vision camera 27 5 250+ 104
night vision cam 24 8 250+ 113

The search volume of the core keyword night vision in Google App Store reached 36, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 115 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
VR Night Vision for Cardboard (NVG Simulation) night vision goggles 36 30
2
Color Night Vision Camera Simulator & VR night vision camera 27 6
3
Night Vision Thermal Camera Simulated termica 26 13
4
Night Vision Simulator night time entertaiment ≤5 14
5
Night Camera Photo & Video – HD 4K night camera 21 12
6
VR Thermal & Night Vision FilterCam :Simulated FX nght vision 31 7
7
ToF Viewer tof 27 40
8
Night Mode Zoom Photo and Video Camera(Low Light) binoculars night vision 28 7
9
GPS Speedometer Night Vision Dash Cam: Speed Limit vision digital meter ≤5 17
10
Night Vision - Stealth Green Icon Pack night vision / tof viewer (early access) ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googke maps 93 26 250+ 177
googlw maps 93 22 249 162
googlr maps 93 22 249 161
goggles map 93 21 250+ 161
google màps 93 21 250+ 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Maps - Navigate & Explore googelmap 93 34
2
Google Maps Go - Directions, Traffic & Transit google mals 93 28
3
Google Earth eather 100 96
4
Google Street View street view 51 43
5
Google My Maps my.maps 46 30
6
Navigation for Google Maps Go nawigacji google 18 16
7
Android Auto - Google Maps, Media & Messaging auto 56 73
8
Street View - Earth Map Live, GPS & Satellite Map satelite map 34 8
9
Maps Directions & GPS Navigation map apple 39 20
10
GPS Maps and Navigation actualizar mapa google 2020 ≤5 8

These five keywords: “googke maps”, “googlw maps”, “googlr maps”, “goggles map”, “google màps”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Maps - Navigate & Explore”, “Google Maps Go - Directions, Traffic & Transit”, “Google Earth”, “Google Street View”, “Google My Maps”, “Navigation for Google Maps Go”, “Android Auto - Google Maps, Media & Messaging”, “Street View - Earth Map Live, GPS & Satellite Map”, “Maps Directions & GPS Navigation”, “GPS Maps and Navigation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “night vision”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “night vision