"nurse practitioner" App Store Keywords Research Case | ASOTools
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"nurse practitioner" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nurse practitioner” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ibm”, “coffee”, “projects”, “esporte”, “google chrome update”, “hanna barbera”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nurse practitioner” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nurse practitioner from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
family nurse practitioner 10 8 250+ 47
acute care nurse practitioner 6 2 249 19
fnp family nurse practitioner ≤5 6 250+ 51
nurse practitioner mastery ≤5 1 250+ 18
family nurse practitioner exam ≤5 1 250+ 12

The search volume of the core keyword nurse practitioner in Google App Store reached 32, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 11 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FNP Family Nurse Practitioner Prep practitioner 36 27
2
AGNP: Adult-Gero Nurse Practitioner Exam Prep springerpub-agnp ≤5 13
3
Saunders FNP Nurse Practitioner Exam Prep nurse practitioner exam review ≤5 1
4
Emergency Nurse Practitioner pm pediatrics management group, llc ≤5 30
5
FNP Family Nurse Practitioner Mastery fnp mastery 8 5
6
FNP Family Nurse Practitioner Resource Manual family nurse practitioner 10 8
7
Adult-Gerontology Acute Care Nurse Practitioner acute care 21 7
8
FNP Family Nurse Practitioner Certification Review fnp certification review ≤5 2
9
Nurse Practitioner Study Notes, Concepts & Quizzes nurse practitioner quiz ≤5 30
10
Nurse Practitioner Exam Prep 2019 nurse practitioners of oregon ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
d o c t o r 60 30 250+ 28
good rx 58 14 250+ 83
pulmonary embolism 55 48 250+ 210
goodrx 55 22 250+ 109
hypocrisy 53 44 250+ 200

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Doctor Kids 2 doctor kids 2 ≤5 11
2
Open Heart Surgery New Games: Offline Doctor Games dictor 60 24
3
Children's doctor : dentist. dentists 63 6
4
Pet Doctor. Animal Care Game pet care games 7 15
5
The Barkers: Doctor Dentist barboskiny 9 30
6
Doctor for animals doctor helping ≤5 7
7
Surgery Master oppression 46 31
8
Doctor Hero doctor heroes ≤5 30
9
Crazy Doctor doctor sleep 48 21
10
Central Hospital Stories hpspital 61 15

These five keywords: “d o c t o r”, “good rx”, “pulmonary embolism”, “goodrx”, “hypocrisy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Doctor Kids 2”, “Open Heart Surgery New Games: Offline Doctor Games”, “Children's doctor : dentist.”, “Pet Doctor. Animal Care Game”, “The Barkers: Doctor Dentist”, “Doctor for animals”, “Surgery Master”, “Doctor Hero”, “Crazy Doctor”, “Central Hospital Stories”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nurse practitioner”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nurse practitioner