"nova" App Store Keywords Research Case | ASOTools
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"nova" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nova” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vídeos”, “accès d”, “nba”, “shalimar game”, “satta result”, “kk”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nova” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nova from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
novak djokovic 65 46 249 199
fashion nova 65 28 250+ 171
innovator 53 23 249 112
terrenova 50 42 249 214
innovador 50 31 250+ 203

The search volume of the core keyword nova in Google App Store reached 50, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 39 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nova Launcher launcher 38 81
2
Nova Launcher Prime nova launcher prime 18 9
3
N.O.V.A. Legacy ready player one 50 39
4
Nova Video Player titan player 11 18
5
Nova Dark Icon Pack - Rounded Square Shaped Icons icon pack nova dark ≤5 2
6
Nova Empire: Space Commander space battles 23 14
7
NOVA Online Mobile northern virginia community college 19 12
8
???? Nova Icon Pack Pro & Free Icon Pack 2019 nova launcher icons packs ≤5 3
9
Nova Storm: Stellar Empire [Space War Strategy] vagrant 39 42
10
Nova POS Mobile nova reports mobile ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fee fayer 77 25 250+ 148
snkee 70 30 250+ 152
pugmobilelite 68 47 250+ 222
valarant 68 41 250+ 207
fashion nova 65 28 250+ 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Garena Free Fire-New Beginning free.fir 77 32
2
Free Firing Game: Fire Free Game 2020: Free Fight fiar 19 38
3
Free FPS Fire Battle Free Firing Fire free faller original ≤5 24
4
Free Survival Fire Battlegrounds: Squad Shooting proprietary 41 16
5
🔫Cyber Fire: Free Battle Royale & Shooting games fire force 50 13
6
Free Firing Battleground: Free Fire Squad Survival faria free fire ≤5 25
7
Fire Free Game: Free Firing - Fire Games Offline refinement 43 13
8
Battleground Fire Game: Fire Free Gun Games 2020 fire games free 51 12
9
Guide For Free︻╦╤─Fire Unofficial Tips ff bisa mencoba ≤5 18
10
Squad free fire Critical strike :Survival Squad 3 classic games free fire ≤5 12

These five keywords: “fee fayer”, “snkee”, “pugmobilelite”, “valarant”, “fashion nova”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Garena Free Fire-New Beginning”, “Free Firing Game: Fire Free Game 2020: Free Fight”, “Free FPS Fire Battle Free Firing Fire”, “Free Survival Fire Battlegrounds: Squad Shooting”, “🔫Cyber Fire: Free Battle Royale & Shooting games”, “Free Firing Battleground: Free Fire Squad Survival”, “Fire Free Game: Free Firing - Fire Games Offline”, “Battleground Fire Game: Fire Free Gun Games 2020”, “Guide For Free︻╦╤─Fire Unofficial Tips”, “Squad free fire Critical strike :Survival Squad 3”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nova”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nova