"nostalgic" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nostalgic” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “messinger”, “trip advisor”, “burlington”, “crickets”, “kindle”, “oculis”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nostalgic” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nostalgic from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nostalgica 29 21 250+ 141
nostalgic games 17 23 250+ 178
money quest nostalgic ≤5 30 250+ 238
nostalgicimager ≤5 30 1 0
camisetas nostalgicas ≤5 23 249 215

The search volume of the core keyword nostalgic in Google App Store reached 53, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 68 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Progressbar95 - easy, nostalgic hyper-casual game 95% 39 13
2
Nostalgic Camera nostalgie camera ≤5 30
3
Nostalgia.NES (NES Emulator) n e s 46 37
4
Nostalgia.GBA (GBA Emulator) gba emulator with link local ≤5 13
5
Nostalgia Game Center ( enjoy classic retro game) nostalgic games 17 23
6
Win 98 Simulator computes 61 2
7
Nostalgia ouya app ≤5 24
8
Nostalgic Phone Ringtones nostalgic phone ringtones ≤5 5
9
Mega Nostalgia v2 mega nostalgia v2 ≤5 24
10
Gameloft Classics: 20 Years gameloft 42 52

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
÷ games 75 64 249 246
znake 70 18 250+ 106
snake 63 76 250+ 85
dunel 63 58 250+ 241
lives 63 42 250+ 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Languinis: Word Game linguinis 36 46
2
Genies & Gems - Jewel & Gem Matching Adventure gems 50 67
3
My PlayHome Plus my play home 38 25
4
Chat Master! master 51 83
5
Fruit Ninja® spiel 51 59
6
Temple Run الألعاب 61 60
7
Crossy Road crossed 55 20
8
Sonic Dash - Endless Running & Racing Game sonic the hedgehogs 58 8
9
Geometry Dash Lite geometry dash 58 28
10
Jackpot Party Casino Games: Spin FREE Casino Slots cacino 43 39

These five keywords: “÷ games”, “znake”, “snake”, “dunel”, “lives”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Languinis: Word Game”, “Genies & Gems - Jewel & Gem Matching Adventure”, “My PlayHome Plus”, “Chat Master!”, “Fruit Ninja®”, “Temple Run”, “Crossy Road”, “Sonic Dash - Endless Running & Racing Game”, “Geometry Dash Lite”, “Jackpot Party Casino Games: Spin FREE Casino Slots”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nostalgic”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nostalgic