"book flights" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “book flights” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “music for free download”, “success quotes”, “cursos gratuitos”, “reno”, “muscat”, “hpsc”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “book flights” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword book flights from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
book cheap flights 19 10 250+ 62
spicejet – book cheap flights ≤5 30 250+ 157
viyahe chat & book flights ≤5 30 250+ 104
edreams: book cheap flights ≤5 26 249 211
turkish airlines: book flights ≤5 10 250+ 135

The search volume of the core keyword book flights in Google App Store reached 35, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cheap Flights - Fly at lowest prices flights cheap 63 10
2
Hopper - Book Cheap Flights hopper 48 50
3
Cheapflights – Flight Search cheap flights 56 50
4
KAYAK Flights, Hotels & Cars kiak 63 54
5
CheapOair: Cheap Flights, Cheap Hotels Booking App cheepoair 53 27
6
Skyscanner – cheap flights, hotels and car rental sky skanner 73 27
7
Cleartrip - Flights, Hotels, Train Booking App cleartrip 31 23
8
Expedia Hotels, Flights & Car Rental Travel Deals expidia 68 23
9
EaseMyTrip – Cheap Flights, Hotels, Bus & Holidays easemytrip- flight booking app ≤5 26
10
Cheap Flights, Hotel & Bus Booking App - ixigo ixigo - flight u0026 hotel booking app ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ooking 80 75 250+ 235
kbooking 80 68 250+ 244
tubifly 80 68 249 246
bookyness 80 66 250+ 242
bôking 80 16 250+ 92

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Booking.com: Hotels, Apartments & Accommodation kbooking 80 68
2
Cooking Craze: The Worldwide Kitchen Cooking Game cooking craze 24 17
3
Happy Cooking 2: Fever Cooking Games 快餐快跑 ≤5 30
4
Kitchen Scramble: Cooking Game kitchen scramble 13 17
5
Cooking Crazy: Restaurant Chef Master pop cookie chef master ≤5 30
6
My Cooking - Restaurant Food Cooking Games mi cocina 29 22
7
Cooking Fever restaurantes 65 23
8
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
9
Happy Cooking: Chef Fever happy cooking 11 14
10
Cooking Crush: New Free Cooking Games Madness cookings games 38 22

These five keywords: “ooking”, “kbooking”, “tubifly”, “bookyness”, “bôking”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Booking.com: Hotels, Apartments & Accommodation”, “Cooking Craze: The Worldwide Kitchen Cooking Game”, “Happy Cooking 2: Fever Cooking Games”, “Kitchen Scramble: Cooking Game”, “Cooking Crazy: Restaurant Chef Master”, “My Cooking - Restaurant Food Cooking Games”, “Cooking Fever”, “Cooking Madness - A Chef's Restaurant Games”, “Happy Cooking: Chef Fever”, “Cooking Crush: New Free Cooking Games Madness”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “book flights”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “book flights