"northern light" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “northern light” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chicken”, “derecho”, “سورة البقرة”, “last-minute”, “arc”, “oceans”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “northern light” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword northern light from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
northern lights 40 26 247 98
iceland northern lights 28 30 249 173
northern lights iceland 28 28 248 147
northern lights forecast 16 22 249 146
northern lights pizza 15 42 250+ 247

The search volume of the core keyword northern light in Google App Store reached 50, its difficulty level reached 29, and the number of apps related to it reached 247, among them, there are 106 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Aurora Forecast - Aurora Alerts Northern Lights auroras 55 3
2
Aurora Alerts - Northern Lights forecast aurora alerts ≤5 30
3
Northern Lights FREE (Aurora) northern lights photo taker ≤5 9
4
Northern Eye Aurora Forecast aurora forecast 23 22
5
4K Northern Light Aurora Video Live Wallpaper aurora lighting engage ≤5 30
6
Northern Light Pharmacy northern light pharmacy ≤5 30
7
Auroras - Northern Lights auroras 55 3
8
Aurora Forecast (Free, No Ads) aurora lighting engage ≤5 30
9
Northern Lights Live Wallpaper northern lights live wallpapers ≤5 9
10
Northern Lights Aurora Forecast northern lights photo ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fece book 100 63 250+ 226
face book 100 63 250+ 225
lfaysbook 100 61 248 231
fcboook 100 50 249 208
faes book 100 41 249 194

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Video downloader for facebook facebook thừa ≤5 25
2
Status Saver-Whats App, Insta, FB, Tik Tok Manager facebook status saver app ≤5 5
3
Video Downloader for Facebook, Instagram, Twitter video downloader for facebook instagram whatsapp ≤5 1
4
Photo Downloader for Facebook reaction photo for facebook ≤5 11
5
Horoscopes for Facebook horoscopes for facebook ≤5 10
6
Azar azar 50 24
7
Sweet Face Camera - Face Filters for Snapchat camera snap 51 17
8
Pengle - Penguin Match 3 pengal 7 31
9
Messenger Kids – The Messaging App for Kids messenger kids 50 20
10
Candy Crush Friends Saga candy crush friends 30 22

These five keywords: “fece book”, “face book”, “lfaysbook”, “fcboook”, “faes book”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Video downloader for facebook”, “Status Saver-Whats App, Insta, FB, Tik Tok Manager”, “Video Downloader for Facebook, Instagram, Twitter”, “Photo Downloader for Facebook”, “Horoscopes for Facebook”, “Azar”, “Sweet Face Camera - Face Filters for Snapchat”, “Pengle - Penguin Match 3”, “Messenger Kids – The Messaging App for Kids”, “Candy Crush Friends Saga”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “northern light”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “northern light