"steel" App Store Keywords Research Case | ASOTools
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"steel" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “steel” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “flexion”, “growler”, “all modern”, “origen”, “niederschlagsradar”, “bellas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “steel” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword steel from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
steeler 66 33 250+ 137
steelers 54 37 249 162
steeler games 50 41 250+ 200
pittsburgh steelers 50 28 250+ 138
man of steel 48 37 250+ 203

The search volume of the core keyword steel in Google App Store reached 37, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Real Steel Boxing Champions real stell 50 17
2
Hills of Steel tanqueray 46 30
3
Real Steel World Robot Boxing real steal 50 18
4
Dawn of Steel بعضهم 14 37
5
Steel And Flesh 2: New Lands mount and blade 29 26
6
Knife Steel Composition Chart steel guide ≤5 18
7
Steel Rage: Mech Cars PvP War, Twisted Battle 2020 crossout 34 38
8
[steel shapes] - AISC [steel shapes] ≤5 30
9
Wings of Steel juegos de abviones 26 26
10
Real Steel man of steel 48 37

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wwe 66 26 250+ 61
real 63 93 250+ 190
trance formers 61 8 250+ 119
jhon cena 60 13 250+ 81
dronet 58 62 250+ 250

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WWE wwe network 48 22
2
WWE Network restaling 23 15
3
WWE SuperCard – Multiplayer Card Battle Game wwe games 37 24
4
WWE Mayhem www 57 57
5
WWE Champions 2020 wwe championship 36 16
6
WWE Undefeated undefeated 38 43
7
WWE Universe wwe 2k19 33 21
8
WWE SLAM: Card Trader mickie james 43 49
9
Wrestling Revolution 3D resulting 50 56
10
Wrestling Revolution wrestleing 48 8

These five keywords: “wwe”, “real”, “trance formers”, “jhon cena”, “dronet”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WWE”, “WWE Network”, “WWE SuperCard – Multiplayer Card Battle Game”, “WWE Mayhem”, “WWE Champions 2020”, “WWE Undefeated”, “WWE Universe”, “WWE SLAM: Card Trader”, “Wrestling Revolution 3D”, “Wrestling Revolution”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “steel”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “steel