"ninga" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ninga” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “conectores”, “handwriting”, “عربية”, “bicycles”, “sneaks”, “boulders”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ninga” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ninga from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lego ningago 37 29 250+ 183
ninga games 36 16 250+ 111
ninga turtles 32 16 249 128
ninga kiwi 29 39 250+ 233
fruit ninga 26 11 250+ 93

The search volume of the core keyword ninga in Google App Store reached 46, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 142 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Clumsy Ninja ninjas 58 16
2
Ninja’s Creed: 3D Sniper Shooting Assassin Game creed aventus 46 48
3
Ninja warrior: legend of adventure games ninja guarrior 41 30
4
Ninja Arashi neerja 31 24
5
Mr Ninja - Slicey Puzzles mr ninja 14 24
6
Ninja Samurai Assassin Hero II are you a ninja ≤5 30
7
Fruit Ninja® spiel 51 59
8
Ninja Flip saltos grandes 11 12
9
Shadow Fight 2 showed 51 57
10
Stealth Master - Assassin Ninja Game мастеру 23 31

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
games 77 93 250+ 248
games- 75 67 250+ 249
÷ games 75 64 249 246
narito 73 48 250+ 228
naroto 73 27 250+ 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers games- 75 67
2
Fruit Ninja® spiel 51 59
3
Granny granny 57 69
4
Temple Run 2 ganes 63 56
5
Home Pin - Pull Him Out - How To Loot? pull him out game 2 offline ≤5 14
6
Geometry Dash Lite geometry dash 58 28
7
Harry Potter: Puzzles & Spells harry potters 75 19
8
slither.io oi 61 42
9
Temple Run الألعاب 61 60
10
Roblox roblocxx 88 63

These five keywords: “games”, “games-”, “÷ games”, “narito”, “naroto”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “Fruit Ninja®”, “Granny”, “Temple Run 2”, “Home Pin - Pull Him Out - How To Loot?”, “Geometry Dash Lite”, “Harry Potter: Puzzles & Spells”, “slither.io”, “Temple Run”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ninga”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ninga