"bicycles" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bicycles” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “asl”, “lifx”, “right move”, “minecraft: story mode”, “murder mystery games”, “lyrica”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bicycles” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bicycles from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
bicycles online	31	10	250+	95
social bicycles	14	15	248	120
schwinn bicycles	14	9	247	89
bicycles games	12	10	250+	139
bike compass - find city bicycles to rent	≤5	30	250+	178

The search volume of the core keyword bicycles in Google App Store reached 37, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 74 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Touchgrind BMX 2	bicicletas	61	18
2		BMX Freestyle Extreme 3D	b m x freestyle	29	9
3		Touchgrind BMX	bmmx	56	32
4		Bike Rush	bike rush	19	14
5		Mad Skills BMX 2	الدراجات	29	30
6		MTB Hill Bike Rider	bike cycle	28	8
7		Bike Hop: Crazy BMX Bike Jump 3D	bike hop	9	16
8		BMX Cycle Stunt Game: Mega Ramp Bicycle Racing	bicycle stunt	7	30
9		BMX FE3D 2 - Freestyle Extreme 3D	bmx fe3d 2	≤5	21
10		BMX Cycle Race - Mountain Bicycle Stunt Rider	biciclette da corsa	26	11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
games	77	94	250+	250
game	70	100	250+	247
skateboarder	63	12	250+	78
bicicletas	61	18	250+	127
happy	58	79	250+	101

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Temple Run 2	ganes	63	58
2		slither.io	game	70	100
3		Chat Master!	gamws	58	60
4		Street Diver	glipping	50	49
5		Magic Tiles 3	piaon	58	20
6		Subway Surfers	sbay	90	65
7		Fruit Ninja®	fruiy	56	17
8		Temple Run	الألعاب	61	60
9		aquapark.io	piscina	56	16
10		Candy Crush Saga	cand	63	80

These five keywords: “games”, “game”, “skateboarder”, “bicicletas”, “happy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Temple Run 2”, “slither.io”, “Chat Master!”, “Street Diver”, “Magic Tiles 3”, “Subway Surfers”, “Fruit Ninja®”, “Temple Run”, “aquapark.io”, “Candy Crush Saga”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bicycles”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools