"nigeria" App Store Keywords Research Case | ASOTools
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"nigeria" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nigeria” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mesages”, “hover”, “songsterr”, “برامج”, “ziraat bankacılık”, “promotional”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “nigeria” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nigeria from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nigeria news 60 23 250+ 31
nigerian newspapers 60 12 250+ 64
nigeria newspapers 60 11 250+ 58
nigerians newspapers 60 4 250+ 52
nigerian 53 37 250+ 13

The search volume of the core keyword nigeria in Google App Store reached 34, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 11 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nigeria Breaking News and Latest Local News App nigeria news 60 23
2
Nigeria Live TV nigerian tv channels ≤5 1
3
Nigeria Dating Apps: Chat, Date & Meet New People best nigeria dating site ≤5 5
4
Nigeria Radio - All Nigeria Radio Stations App radio nigeria live ≤5 30
5
All Nigerian Newspapers nigerian newspapers 60 12
6
NTA TV Nigeria nta news 24 app ≤5 9
7
Naija songs: All Nigeria latest Music and Videos latests songs 43 6
8
Nigeria Dating App Free Nigerian Chat Rooms Online nigeria online dating site ≤5 4
9
Nigeria My Country чистая страна ≤5 21
10
Nigeria Radio - Nigeria FM AM Online nigerian radio ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
jmuia 61 33 250+ 167
nigeria news 60 23 250+ 31
nigerian newspapers 60 12 250+ 64
nigeria newspapers 60 11 250+ 58
nigerians newspapers 60 4 250+ 52

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
JUMIA Online Shopping jumi 61 47
2
Jumia Food: Local Food Delivery near You jumiafood 36 40
3
Nigeria Online Shopping Stores nigeria online shopping 6 5
4
JumiaPay - Airtime & Bills gomia one 7 28
5
Black Friday - Every Day , Smart Online Shopping latest one online shopping app ≤5 5
6
Jumia Deals - Buy & Sell Everything. vendito ci 11 15
7
Jiji Nigeria: Buy & Sell Online jiji 41 33
8
Online Easy Shopping easy shopping app ≤5 12
9
Jumia Kilimall Rewards livreur jumia ≤5 25
10
KFC Delivery - Africa kfc delivery app kenya ≤5 17

These five keywords: “jmuia”, “nigeria news”, “nigerian newspapers”, “nigeria newspapers”, “nigerians newspapers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “JUMIA Online Shopping”, “Jumia Food: Local Food Delivery near You”, “Nigeria Online Shopping Stores”, “JumiaPay - Airtime & Bills”, “Black Friday - Every Day , Smart Online Shopping”, “Jumia Deals - Buy & Sell Everything.”, “Jiji Nigeria: Buy & Sell Online”, “Online Easy Shopping”, “Jumia Kilimall Rewards”, “KFC Delivery - Africa”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “nigeria”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “nigeria