"new years ev" App Store Keywords Research Case | ASOTools
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"new years ev" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “new years ev” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “television”, “perhaps”, “drinking game”, “caa”, “qatar living”, “greek alphabet”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “new years ev” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword new years ev from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
new years eve countdown ≤5 10 250+ 97
new years eve 2014 ≤5 3 250+ 26
apps for new years eve 2016 ≤5 2 250+ 28
new years eve ≤5 5 250+ 55
new years eve games ≤5 30 250+ 209

The search volume of the core keyword new years ev in Google App Store reached 34, its difficulty level reached 2, and the number of apps related to it reached 250+, among them, there are 22 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
New Year countdown new year's 31 6
2
New Year 2021 Fireworks big fireworks for real lite ≤5 30
3
Festive New Year's Countdown silvester party ≤5 3
4
New Year Countdown 2021 [FREE] toplist countdown ≤5 23
5
Santa's Homecoming Escape - New Year 2020 new year cake escape ≤5 30
6
New Year Wallpapers new year wallpaper ≤5 30
7
New Year Countdown + Rockets happy new year countdown ≤5 30
8
New Year Countdown 2021 new years countdown 2018 ≤5 30
9
🎆 Fireworks Live Wallpaper ❤️ 2021 New Years Eve new years eve ≤5 5
10
2021 New Year Countdown [FREE] new year countdown 10 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ochristmas 55 18 250+ 141
chrism 55 9 250+ 99
chrismas 55 8 250+ 102
chistmas 55 7 250+ 110
chrismast 55 7 250+ 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Christmas Wallpapers ???? christmas wallpapers 34 21
2
Christmas Countdown chrismas 55 8
3
Christmas Animal Hair Salon 2 tuan kieu duc ≤5 28
4
Sweet Baby Girl Christmas 2 2 tonnes 18 29
5
????Christmas Coloring chrismast 55 7
6
Super Christmas Game 🎄 Christmas Match 3 Game 🎅 match 3 26 62
7
Christmas Hidden Object: Xmas Tree Magic chrism 55 9
8
Christmas Photo Editor 2020 -Free Xmas Photo Maker xmass 33 2
9
Christmas Countdown with Carols bayram ne zaman 16 14
10
Christmas Wallpapers ???? Xmas Tree Live Wallpaper christmas wrapper 12 13

These five keywords: “ochristmas”, “chrism”, “chrismas”, “chistmas”, “chrismast”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Christmas Wallpapers ????”, “Christmas Countdown”, “Christmas Animal Hair Salon 2”, “Sweet Baby Girl Christmas 2”, “????Christmas Coloring”, “Super Christmas Game 🎄 Christmas Match 3 Game 🎅”, “Christmas Hidden Object: Xmas Tree Magic”, “Christmas Photo Editor 2020 -Free Xmas Photo Maker”, “Christmas Countdown with Carols”, “Christmas Wallpapers ???? Xmas Tree Live Wallpaper”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “new years ev”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “new years ev